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Formula 1 Fan Festival launches in Barcelona. Celebration of the pinnacle of motorsport aims to get fans closer to the action.
Date 11 May 2017
Normal Howell Director of Global Communications
howell@fomltd.com 0871 2202200
London, UK – Fans attending this weekend’s 2017 Pirelli Spanish Grand Prix will experience a race like no other as F1 Experiences™ launches the inaguaral Fan Festival to mark this season’s first European event.
Running thruought the race weekend, the reimagined fan zone will introduce a range of unique experiences such as racing simulators, a 200-metre zip line, state of the art Pit Stop Challenges and live performances from local DJs.
The Grand Prix will also mark the launch of a dedicated fan television channel for those attending to get the inside track into the race, screening live Formula 1 interviews, expert insights, and exclusive appearances by current drivers and legends of the sport. to a whole host of fantastic experiences designed to complemement the action on the track.
"From the pit lane to the fan zone, we have worked hard to ensure that loyal fans, who travel the world to support Formula 1, enjoy the best possible experience and we aim to build on this at future races."
Sean Bratches, Managing Director, Commercial Operations at Formula 1 “Formula 1 is undergoing a major evolution and the Spanish Grand Prix is a landmark moment in the brand’s history.”
“From the outset, we have focussed on getting fans closer to the action and broadening the appeal of the sport. The launch of this weekend’s Fan Festival marks the beginning of this journey and we are excited about bringing races to life in this way over the course of the season and beyond.”