Formula 1 Brand Guidelines

Page 169

Visual Identity Fixed Applications

Stationery

169

PRE SS RELEASE Subject

Date 11 May 2017

Formula 1 Fan Festival launches in Barcelona. Celebration of the pinnacle of motorsport aims to get fans closer to the action.

London, UK – Fans attending this weekend’s 2017 Pirelli Spanish Grand Prix will experience a race like no other as F1 Experiences™ launches the inaguaral Fan Festival to mark this season’s first European event. Running thruought the race weekend, the reimagined fan zone will introduce a range of unique experiences such as racing simulators, a 200-metre zip line, state of the art Pit Stop Challenges and live performances from local DJs. The Grand Prix will also mark the launch of a dedicated fan television channel for those attending to get the inside track into the race, screening live Formula 1 interviews, expert insights, and exclusive appearances by current drivers and legends of the sport. A number of competitions will also be on offer, with fans given a chance to win a series of fantastic prizes, including Padock Club passes and photo opportunities with Formula 1 teams throught the grid. For the first time ever, one lucky winner will also get the chance to experience the thrill of a Formula 1 lap as they

Normal Howell Director of Global Communications howell@fomltd.com 0871 2202200

to a whole host of fantastic experiences designed to complemement the action on the track. "From the pit lane to the fan zone, we have worked hard to ensure that loyal fans, who travel the world to support Formula 1, enjoy the best possible experience and we aim to build on this at future races." Sean Bratches, Managing Director, Commercial Operations at Formula 1 “Formula 1 is undergoing a major evolution and the Spanish Grand Prix is a landmark moment in the brand’s history.” “From the outset, we have focussed on getting fans closer to the action and broadening the appeal of the sport. The launch of this weekend’s Fan Festival marks the beginning of this journey and we are excited about bringing races to life in this way over the course of the season and beyond.” Fans can find out more and enquire about this and other packages on offer at the recently launched F1 Experiences website- www.F1Experiences.com. ENDS


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Fans

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page 198

CIRCUIT ICONS

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page 204

At the race

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page 199

Supporting photography art direction

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page 197

PADDOCK CLUB

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page 189

Paper stocks

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page 201

Constructing a layout

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page 158

Stationery

1min
page 169

Activating and filling space

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page 156

Tabbed container - Corner radius and sizing

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page 143

Tight not loose

1min
page 155

Rounded boxes - Misuse

1min
page 145

Standard container - Corner radius and sizing

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CONTAINER DEVICES

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pages 139-140

Thick and thin lines - Misuse

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page 138

Thick and thin lines - with content

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Layout grid - Set-up

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GRAPHIC DEVICES

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Thick and thin lines

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THICK AND THIN LINES

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Layout grid - Columns, margins and gutters

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page 128

Layout grid - Sizing

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Layout grid

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Regional characters - F1 Bold

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Base grid - Setup

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page 125

Base grid

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SYSTEM

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Base grid Scaling

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Regional characters - F1 Wide

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Regional characters - F1 Black

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Alternate characters - F1 Black

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Tabular glyphs - Rows and tables

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Alternate characters - F1 Bold

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Ligatures - F1 Wide

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Ligatures - F1 Black

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Alternate characters - F1 Regular

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Ligatures - F1 Regular

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Ligatures - F1 Bold

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Ligatures

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Line length - Body copy

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Primary colours - Example

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page 62

Leading - Display headlines: F1 Bold

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Leading - Display headlines: F1 Black

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Leading - Display headlines: F1 Wide

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F1 Championship logo - Colour

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Primary colours - Proportional usage

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F1 Formula 1 logo - Colour

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LOGO LOCK-UPS

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Display F1 logo - Orientation

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Display F1 logo - Misuse

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Micro F1 logo - Misuse

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MICRO LOGO

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DISPLAY LOGO

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Display F1 logo

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Standard logo - Example applications

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Standard logo - Misuse

1min
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Standard F1 logo - Orientation

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Brand colours

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F1 logo Sizes

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F1 LogoSuite

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Standard F1 logo

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Design behaviours

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Standard F1 logo - Clear space

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F1 logo

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Our personality

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page 12
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