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Primary colours - Proportional usage
Visual Identity Colour
This page shows approximate proportional usage of our primary colour.
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This is a guide only, in some applications we may choose to use more red for impact, or more white for neutrality.
F1 Warm Red: This is our key brand colour; we use it as a highlight to preserve its power.
F1 Carbon Black: Our carbon black cools our warm red. We use this in large amounts in text and background colour where required.
F1 Off-White: Our neutral colour that allows our red and black to pop.
We use this in large amounts, such as background colour and in paper stock.
F1High-Vis White We use pure white as a highlight where required.
