Visual Identity Colour
This page shows approximate proportional usage of our primary colour. This is a guide only, in some applications we may choose to use more red for impact, or more white for neutrality.
Primary colours Proportional usage
F1 WARM RED
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F1 WARM RED
F1 WARM RED
F1 OFF-WHITE
F1 HIGH-VIS WHITE
F1 Warm Red: This is our key brand colour; we use it as a highlight to preserve its power. F1 Carbon Black: Our carbon black cools our warm red. We use this in large amounts in text and background colour where required. F1 Off-White: Our neutral colour that allows our red and black to pop. We use this in large amounts, such as background colour and in paper stock. F1 High-Vis White We use pure white as a highlight where required.
F1 CARBON BLACK
