Base grid

Visual Identity System Base grid

To understand how to use our visual identity we have to understand how to use our grid.

We call this our "base grid" and it all starts with a square. All our visual assets are derived from this core unit, the: 12pt square.

This translates directly to 1 pica (1p0) and we should use this increment when working in print. When working digitally, this directly translates to 12px.

Why is our base grid so important? It serves as a constant tool to help us place and align our visual elements: logos, images, type, lines, containers and graphic patterns, to create striking visual layouts that are both flexible and consistent.