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Visual Identity SYSTEM

The Formula 1 identity is built upon a simple and highly flexible square grid system. Our visual assets, from logo to graphic patterns, are designed to fit a square grid system perfectly.

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Whilst we cannot anticipate every potential application, the square grid may be dialed up or down where more or less control is needed.

We recommend using the square grid as a starting point to construct your document grid. The following pages will demonstrate how to create our grid.

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