Standard logo - Misuse

Visual Identity F1 Logo

Our logo announces us to the world. It’s important that we treat it with respect.

Our logos have been created as logo assets. As a general rule do not adjust or alter the logo assets in any way.

Here are some tips to ensure legibility in your communications.

DO NOT

Use as hero Use at very small size Rotate 45° Distort

Do not... Use the Standard logo asset in isolation at very large display sizes.

Do... Use the Display logo, which is drawn specifically for display uses at large sizes (see the Display logo section for additional detail).

Re-colour Do not... Use the Standard logo asset at very small sizes.

Do... Use our Micro logo at very small sizes, which is drawn with increased negative space for greater legibility. (see the Micro logo section for additional detail).

Contrast Do not... Rotate the logo at 45° angles

Do... Keep the logo at its standard horizontal or vertical (90° anticlockwise) configuration.

Busy imagery Do not... Distort our logo in any way.

Do... Treat our logo with respect. Only use the logo artwork assets provided.

Do not... Change the colour of the logo.

Do... Use supplied artwork only. Do not... Place the logo onto backgrounds of similar colour to the logo.

Do... Ensure the logo has enough contrast to be legible. Do not... Place the logo directly onto busy backgrounds.

Do... Place the logo onto an uncluttered space.