Visual Identity F1 Logo
Standard logo Misuse
Our logo announces us to the world. It’s important that we treat it with respect.
DO NOT Use as hero
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Use at very small size
Rotate 45°
Distort
Our logos have been created as logo assets. As a general rule do not adjust or alter the logo assets in any way. Here are some tips to ensure legibility in your communications.
Do not... Use the Standard logo asset in isolation at very large display sizes. Do... Use the Display logo, which is drawn specifically for display uses at large sizes (see the Display logo section for additional detail).
Re-colour
Do not... Change the colour of the logo. Do... Use supplied artwork only.
Do not... Use the Standard logo asset at very small sizes.
Do not... Rotate the logo at 45° angles
Do not... Distort our logo in any way.
Do... Use our Micro logo at very small sizes, which is drawn with increased negative space for greater legibility. (see the Micro logo section for additional detail).
Do... Keep the logo at its standard horizontal or vertical (90° anticlockwise) configuration.
Do... Treat our logo with respect. Only use the logo artwork assets provided.
Contrast
Do not... Place the logo onto backgrounds of similar colour to the logo. Do... Ensure the logo has enough contrast to be legible.
Busy imagery
Do not... Place the logo directly onto busy backgrounds. Do... Place the logo onto an uncluttered space.
