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Base grid Scaling
Visual Identity System
The base grid is intended to scale across application sizes. This helps when the grid either becomes spacious or overwhelming for the desired use.
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When expanding or contracting the base grid, it must always be halved or doubled.
For small applications such as business cards or passes, the grid can be halved to 0p6 / 6pt / 6px.
Probably our most common size, is the 1p0 / 12pt / 12px base grid, which is intended for common hand-held document sized materials, such as: letters, booklets, programmess, magazines, etc.
For Larger applications, the base grid can double to 2p0 / 24pt / 24px. And we can keep going like so: 4p0 / 48pt / 48pt / 48px, which should be used for large scale posters, hoarding, and Out Of Home (OOH) advertising.
Business card 0p6 / 6pt / 6px A4 1p0 / 12pt / 12px 6 Sheet 4p0 / 48pt / 48px
