Visual Identity System
Base grid Scaling
The base grid is intended to scale across application sizes. This helps when the grid either becomes spacious or overwhelming for the desired use.
Business card 0p6 / 6pt / 6px
When expanding or contracting the base grid, it must always be halved or doubled. For small applications such as business cards or passes, the grid can be halved to 0p6 / 6pt / 6px. Probably our most common size, is the 1p0 / 12pt / 12px base grid, which is intended for common hand-held document sized materials, such as: letters, booklets, programmess, magazines, etc. For Larger applications, the base grid can double to 2p0 / 24pt / 24px. And we can keep going like so: 4p0 / 48pt / 48pt / 48px, which should be used for large scale posters, hoarding, and Out Of Home (OOH) advertising.
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A4 1p0 / 12pt / 12px
6 Sheet 4p0 / 48pt / 48px
