1 minute read
Design behaviours
Our Story Design behaviours
TASTE THE OIL FEEL THE BLOOD BOIL
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Our identity combines tech and humanity, courage and risk, control and chaos, precision and unpredictability. Think of these behaviours as the DNA of our brand. They need to come to life in our design. We must always strike a balance between these two sides of our brand. Celebrate the humanity and the tech. Don't neglect either.