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Tight not loose

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Visual Identity Visual principles Tight not loose

As an embodiment of Formula 1's relationship to controlled, technical precision. Layouts should feel tight with elements feeling like they're "locked into place", rather than floating freely.

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A "Tight" layout doesn't mean cramped! Channels of empty space should relate in a "tight" way to other layout elements. They define a relationship between elements. Everything else in our design system is determined by the base grid.

This use of white / empty space is a critical layout element. Always use tight and consitent spacing

Don't over space

Don't use mixed margins, gutters and padding Always construct uniform stacks

Don't mix and match heights or widths Type should be tight, within a paragraph and across hierarchies.

LATEST 13 DEC 2017 Raikkonen 'steering wheel rant' voted Team Radio moment of 2017

We selected 10 of the best Team Radio messages of 2017 and then asked you to pick your favourite. You voted in your tens of thousands and the result was emphatic: so step forward King of the Airwaves, Kimi Raikkonen. You can watch the Iceman's epic Azerbaijan tirade, along with the rest of the Top 10, below...

Don't over space

LATEST 13 DEC 2017

Raikkonen 'steering wheel rant' voted Team Radio moment of 2017

We selected 10 of the best Team Radio messages of 2017 and then asked you to pick your favourite. You voted in your tens of thousands and the result was emphatic: so step forward King of the Airwaves, Kimi Raikkonen. You can watch the Iceman's epic Azerbaijan tirade, along with the rest of the Top 10, below...

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