Formula 1 Brand Guidelines

Page 155

Visual Identity Visual principles

As an embodiment of Formula 1's relationship to controlled, technical precision. Layouts should feel tight with elements feeling like they're "locked into place", rather than floating freely.

Tight not loose

Always use tight and consitent spacing

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Always construct uniform stacks

Type should be tight, within a paragraph and across hierarchies. LATEST 13 DEC 2017

Raikkonen 'steering wheel rant' voted Team Radio moment of 2017

A "Tight" layout doesn't mean cramped! Channels of empty space should relate in a "tight" way to other layout elements. They define a relationship between elements. Everything else in our design system is determined by the base grid.

We selected 10 of the best Team Radio messages of 2017 and then asked you to pick your favourite. You voted in your tens of thousands and the result was emphatic: so step forward King of the Airwaves, Kimi Raikkonen. You can watch the Iceman's epic Azerbaijan tirade, along with the rest of the Top 10, below...

This use of white / empty space is a critical layout element.

Don't over space

Don't mix and match heights or widths

Don't over space LATEST 13 DEC 2017

Raikkonen 'steering wheel rant' voted Team Radio moment of 2017 Don't use mixed margins, gutters and padding

We selected 10 of the best Team Radio messages of 2017 and then asked you to pick your favourite. You voted in your tens of thousands and the result was emphatic: so step forward King of the Airwaves, Kimi Raikkonen. You can watch the Iceman's epic Azerbaijan tirade, along with the rest of the Top 10, below...


Turn static files into dynamic content formats.

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Articles inside

Fans

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page 198

CIRCUIT ICONS

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page 204

At the race

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page 199

Supporting photography art direction

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page 197

PADDOCK CLUB

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page 189

Paper stocks

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page 201

Constructing a layout

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page 158

Stationery

1min
page 169

Activating and filling space

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page 156

Tabbed container - Corner radius and sizing

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page 143

Tight not loose

1min
page 155

Rounded boxes - Misuse

1min
page 145

Standard container - Corner radius and sizing

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page 141

CONTAINER DEVICES

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pages 139-140

Thick and thin lines - Misuse

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page 138

Thick and thin lines - with content

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page 134

Layout grid - Set-up

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page 129

GRAPHIC DEVICES

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Thick and thin lines

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THICK AND THIN LINES

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page 132

Layout grid - Columns, margins and gutters

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page 128

Layout grid - Sizing

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page 127

Layout grid

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page 126

Regional characters - F1 Bold

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Base grid - Setup

1min
page 125

Base grid

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SYSTEM

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page 121

Base grid Scaling

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page 124

Regional characters - F1 Wide

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page 116

Regional characters - F1 Black

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Alternate characters - F1 Black

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page 109

Tabular glyphs - Rows and tables

1min
page 113

Alternate characters - F1 Bold

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page 108

Ligatures - F1 Wide

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page 103

Ligatures - F1 Black

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page 102

Alternate characters - F1 Regular

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page 107

Ligatures - F1 Regular

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Ligatures - F1 Bold

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page 101

Ligatures

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Line length - Body copy

2min
page 92

Primary colours - Example

6min
page 62

Leading - Display headlines: F1 Bold

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page 87

Leading - Display headlines: F1 Black

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page 85

Leading - Display headlines: F1 Wide

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page 86

F1 Championship logo - Colour

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page 57

Primary colours - Proportional usage

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page 61

F1 Formula 1 logo - Colour

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page 50

LOGO LOCK-UPS

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page 44

Display F1 logo - Orientation

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page 35

Display F1 logo - Misuse

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page 37

Micro F1 logo - Misuse

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page 41

MICRO LOGO

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page 38

DISPLAY LOGO

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Display F1 logo

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Standard logo - Example applications

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Standard logo - Misuse

1min
page 31

Standard F1 logo - Orientation

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page 29

Brand colours

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page 21

F1 logo Sizes

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page 25

F1 LogoSuite

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page 19

Standard F1 logo

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page 27

Design behaviours

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Standard F1 logo - Clear space

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page 28

F1 logo

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Our personality

1min
page 12
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