اﻟـﺪﻟـﻴــﻞ اﻹرﺷـﺎدي ﻟﻬﻮﻳــﺔ 2021 ﻋـﺎم اﻟـﺨﻂ اﻟﻌﺮﺑـﻲ Year of Arabic Calligraphy 2021 Branding Master Guidelines
2020 وزارة اﻟﺜﻘﺎﻓﺔ | دﻳﺴـﻤﺒـﺮ Ministry of Culture | December 2020
اﻟـﻤﻘﺪﻣﺔ INTRODUCTION
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
وزارة اﻟﺜﻘﺎﻓﺔ | Ministry of Culture
اﻟ ـﻤ ـﻘــﺪﻣـ ـ ــﺔ
اﻟ ـ ـﻬـ ـﺪف
�ً اﻧﻄﻼ�ﺎ ﻣﻦ رؤﻳﺔ وزارة اﻟﺜﻘﺎﻓﺔ ودورﻫﺎ �� �� اﻟﻨﻬﻮض ٜ وﻧﻈﺮا ﳌﺎ وﻣﺤﺎﻻﺗﻬﺎ، ﺑﻘﻄﺎﻋﺎت اﻟﺜﻘﺎﻓﺔ ﺑﻤﺨﺘﻠﻒ ﻓﻨﻮﻧﻬﺎ ً اﻟﻌﺮ� �� ﻣﻦ أﻫﻤﻴﺔ واﺗﺼﺎل وﺛﻴﻖ ﺑﻠﻐﺘﻨﺎ ﻳﻤﺜﻠﻪ ا��ﻂ ٜ اﻟﻌﺮﺑﻴﺔ ،وﻣﺎ ﻳﻤﺘﻠﻜﻪ ﻣﻦ ﺗﺎرﻳﺦ ٜ وﺣﻤﺎﻟﻴﺎت �� �� ﻫﻨﺪﺳﺘﻪ �ً إﺑﺪاﻋﯩﺎ ً� ﺛﻘﺎﻓﯩﺎ ً� ﻣﺨﺰوﯨﺎ وﺗﻔﺎﺻﻴﻠﻪ وأﺷﻜﺎﻟﻪ ،واﻟ�� �� ٜﺗ��ز ﻳﻌﻜﺲ ﺛﺮاء اﻟﺜﻘﺎﻓﺔ اﻟﻌﺮﺑﻴﺔ.
اﻟﻌﺮ� �� ﺑﻮﺻﻔﻪ �ً ﻓﯩﺎ ﻗﺎﯨٔ ًﻤﺎ ﺑﺬاﺗﻪ ،ﺑﻤﺎ ﻳﻌﻜﺲ إﺑﺮاز ﻓﻦ ا��ﻂٜ ﺛﺮاء اﻟﺜﻘﺎﻓﺔ اﻟﻌﺮﺑﻴﺔ.
اﻟﻌﺮ� �� " 2021ﻋ�� ﺳﺘﻌﻤﻞ اﻟﻮزارة ﻣﻦ ﺧﻼل "ﻋﺎم ا��ﻂ ٜ وﺗﻤﻜ� �� اﳌﺒﺎدرات اﻟ�� �� ﻣﻦ ﺷﺄﻧﻬﺎ ﺗﺴﻠﻴﻂ اﻟﻀﻮء ﻋ�� � دﻋﻢ اﻟﻌﺮ� ��. ا��ﻂ ٜ
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اﻟﻌﺮ� �� ﻋ�� ﻣﺴﺘﻮى وﺗﺤﻔ� �� ﻣﻤﺎرﺳﺎت ا��ﻂ � ﺗﻌﺰﻳﺰٜ اﳌﺆﺳﺴﺎت واﻷﻓﺮاد. اﻟﻌﺮ� ��. واﳌﻮﻫﻮﺑ� �� �� �� ا��ﻂ � ﻟﻠﻤﺘﺨﺼﺼ� �� � ﺗﻘﺪﻳﻢ اﻟﺪﻋﻢٜ اﻟﻌﺮ� �� �ﺑ� �� اﻟﻨﺶء. ﻧﺸﺮ ﺛﻘﺎﻓﺔ اﺳﺘﺨﺪام ا��ﻂٜ ﺗﻮﺣﻴﺪ ٜﺣﻬﻮد اﻟﻘﻄﺎﻋﺎت اﳌﻌﻨﻴﺔ واﳌﺒﺎدرات اﻟﻔﺮدﻳﺔ اﻟ�� ��اﻟﻌﺮ� �� وﺣﻤﺎﻳﺘﻪ ﻣﻦ اﻻﻧﺪﺛﺎر. ﺗﺴﻌﻰ ﻹﺑﻘﺎء ﻓﻦ ا��ﻂ ٜ
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
اﻟـﺸـ ـﻌ ـ ــﺎر THE LOGO
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
2021
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
ﻫﻴﻜﻠﺔ اﻟﺸﻌﺎر Logo Structure
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© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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أﺑﻌﺎد اﻟـﻤﺴﺎﺣﺎت Space dimensions
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻟـﻤﺴﺎﺣﺎت اﻟﻔﺎرﻏﺔ واﻟـﻤﻘﺎس اﻷدﻧـﻰ Logo Clear Space
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2021 ٜ أﺻﻐﺮ ﺣﺤﻢ Minimum Size 22 mm
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وﺣﺪة اﻟﻘﻴﺎس Measure Unit
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻟـﻤﺴﺎﺣﺎت اﻟﻔﺎرﻏﺔ Logo Clear Space
2021
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
أﻣﺎﻛﻦ وﺿﻊ اﻟﺸﻌﺎر Logo Positioning
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
ﺎﻃﯩﺔ ﻟﻠﺸﻌﺎر ٔ ��اﻻﺳﺘﺨﺪاﻣﺎت ا Logo Misuse
ﻋﺪم اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﳌﻠﻮن ﻋ�� ﺧﻠﻔﻴﺎت ﻣﻠﻮﻧﺔ Do not place the colored logo on colored background
ﺣﺰء ﻣﻦ اﻟﺸﻌﺎرٜ ﻋﺪم ﺗﻔﻜﻴﻚ أو ﻗﻄﻊ أي Do not dismember or remove any element of the logo
ﻋﺪم إﺿﺎﻓﺔ اﻟﻈﻼل أواﳌﺆﺛﺮات ﻋ�� اﻟﺸﻌﺎر ﻧﻬﺎﯨٔ ﻴﺎ Do not use any �lters or shadows e�ects on the logo
ﻋﺪم ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺸﻌﺎر Do not distort the logo
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2021
ﻋﺪم اﺳﺘﺨﺪام اﻟﺸﻌﺎر اﳌﻠﻮن ﻋ�� ﺻﻮرة Do not place the colored logo on images
2021
ﻏ�� واﺿﺢ � ﻋﺪم وﺿﻊ اﻟﺸﻌﺎر ﻋ�� ﺻﻮرة ﺑﺸﻜﻞ Do not place the logo on crowded image
ﺗﻐﻴ�� ﻟﻮن اﻟﺸﻌﺎر � ﻋﺪم Do not change the logo color
ﻋﺪم وﺿﻊ اﻟﺸﻌﺎر ﻋ�� ﻧﺺ Do not place the logo on other text
2021 2021
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© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺸﻌﺎر Logo Color Variations
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© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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اﻷ ﻟـ ــﻮان COLOR PALETTE
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻷﻟﻮان COLOR PALETTE
R214 G90 B71 C1 M80 Y75 K0 Pantone 7625 C
R235 G192 B159 C3 M31 Y41 K0 Pantone 473 C
R233 G146 B67 C0 M54 Y87 K0 Pantone 715 C
R153 G181 B186 C48 M17 Y25 K1 Pantone 5503 C
R17 G41 B47 C96 M63 Y56 K67 Pantone 546 C
Gradient Type: Freeform Gradient by Four our Colors
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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اﻟﺰﺧﺮﻓﺔ PATTERN
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
اﻟﺰﺧﺮﻓﺔ Pattern
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺰﺧﺮﻓﺔ Pattern Color Variations ﻋ�� ﺧﻠﻔﻴﺔ ﺑﻴﻀﺎء On White Background
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Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
ا��ﻴﺎرات اﻟﻠﻮﻧﻴﺔ ﻟﻠﺰﺧﺮﻓﺔ Pattern Color Variations ﻋ�� ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ On Colored Background
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻻﺳﺘﺨﺪاﻣـﺎت اﻟـﺨـﺎﻃ ٔـﯩ ــﺔ ﻟـﻠـﺰﺧـﺮﻓ ــﺔ Pattern Misuse
ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ اﳌﻠﻮﻧﺔ ﻋ�� ﺧﻠﻔﻴﺔ ﺑﻠﻮن ﺧﺎرح أﻟﻮان اﻟﻬﻮﻳﺔ � Do not place the colored pattern on randomly color, just on the brand colors
ﻋﺪم ﻗﻄﻊ اﻟﺰﺧﺮﻓﺔ Do not croped the pattern
ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ ﻣﻠﻮﻧﺔ ﻋ�� ﺻﻮرة Do not place the colored pattern on images
ﻋﺪم ﺿﻐﻂ أو ﺗﺸﻮﻳﻪ اﻟﺰﺧﺮﻓﺔ Do not distort the pattern
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
،ﻋﺪم وﺿﻊ اﻟﺰﺧﺮﻓﺔ ﻣﻠﻮﻧﺔ ﻋ�� ﺧﻠﻔﻴﺔ ﻣﻠﻮﻧﺔ ﺗﺴﺘﺨﺪم ﻓﻘﻂ ﺑﺎﻟﻠﻮن اﻷﺑﻴﺾ Do not place the colored pattern on colored background
ﺗﻐﻴ�� ﻟﻮن اﻟﺰﺧﺮﻓﺔ � ﻋﺪم Do not change the pattern color
ﻋﺪم ﺗﻠﻮﻳﻦ اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ �ﺎﻣﻞ ﻧﻬﺎﯨٔ ﻴﺎ Do not colored all the pattern
ﻋﺪم ﺗﺪوﻳﺮ اﻟﺰﺧﺮﻓﺔ ﻧﻬﺎﯨٔ ﻴﺎ Do not rotate the pattern
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Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ أﻓﻘﻲ The Pattern on Horizontal Designs
ﻫﺬا ا��ﻴﺎر ﻳﺴﺘﺨﺪم ﻓﻘﻂ ﻣﻊ أﻟﻮان اﻟﻬﻮﻳﺔ Only use this option with our color palette
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
اﻟﺰﺧﺮﻓﺔ ﺑﺸﻜﻞ ﻋﻤﻮدي The Pattern on vertical Designs
ﻫﺬا ا��ﻴﺎر ﻳﺴﺘﺨﺪم ﻓﻘﻂ ﻣﻊ أﻟﻮان اﻟﻬﻮﻳﺔ Only use this option with our color palette
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
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ﻗﻮاﻟﺐ اﻟﻬﻮﻳﺔ TEMPLATE
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
Ministry of Culture | وزارة اﻟﺜﻘﺎﻓﺔ
أﺑﻌﺎد اﻟﺸﻌﺎر ﺣﺴﺐ اﻷﻫﻤﻴﺔ Logo Dimension according to the importance
ﺷﻌﺎر اﻟﻔﻌﺎﻟﻴﺔ ﻳﺄﺧﺬ اﻷﻫﻤﻴﺔ اﻷو�� وﻟﺬﻟﻚ ٜ ﻳﺤﺐ اﺳﺘﺨﺪاﻣﻪ ﺑﺄﺑﻌﺎد اﳌﺴﺎﺣﺔ اﻟﻜﺎﻣﻠﺔ 100% اﳌﺮﻓﻘﺔ ﺑﻨﺴﺒﺔ ارﺗﻔﺎع The event logo should be take the �rst importance, so must be used on full ratio 100%
��ﻬﺔ اﳌﻨﻈﻤﺔ ﻳﺄﺧﺬ اﻷﻫﻤﻴﺔ اﻟﺜﺎﻧﻮﻳﺔٜ ﺷﻌﺎر ا ٜ وﻟﺬﻟﻚ 80% ﻳﺤﺐ اﺳﺘﺨﺪاﻣﻪ ﺑﻨﺴﺒﺔ ارﺗﻔﺎع The Organizer’s logo should be take the second importance, so must be used with a ratio of 80%
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
�� �اﻟﻌﺮ ﺷﻌﺎر ﻋﺎم ا��ﻂ ٜ Year of Arabic Calligraphy Logo 100%
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80%
��ﻬﺔ اﳌﻨﻈﻤﺔٜ ﺷﻌﺎر ا Organizer’s Logo
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اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
وزارة اﻟﺜﻘﺎﻓﺔ | Ministry of Culture
ﻣﺸﺎرﻛﺔ اﻟﺸﻌﺎر ﻣﻊ ا ��ٜﻬﺎت اﳌﺨﺘﻠﻔﺔ Logo Guidelines for participating Entities
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2021
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اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ
اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ
اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي
اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي
© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
اﻟﻬﻮﻳﺔ اﻹرﺷﺎدﻳﺔ
وزارة اﻟﺜﻘﺎﻓﺔ | Ministry of Culture
ﻣﺸﺎرﻛﺔ اﻟﺸﻌﺎر ﻣﻊ ا ��ٜﻬﺎت اﳌﺨﺘﻠﻔﺔ Logo Guidelines for participating Entities
ﺷﻌﺎر ا ��ٜﻬﺔ اﳌﻨﻈﻤﺔ
ﺷﻌﺎر ا ��ٜﻬﺔ اﳌﻨﻈﻤﺔ
Organizer’s Logo
Organizer’s Logo
اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ
اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ
اﻟﻌﻨﻮان اﻟﺮﯨٔ ﻴﺴـﻲ
اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي
اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي
اﻟﻌﻨﻮان اﻟﺜﺎﻧﻮي
ﺷﻌﺎر ا ��ٜﻬﺔ اﳌﻨﻈﻤﺔ Organizer’s Logo 2021
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© Year of Arabic Calligraphy 2021 Brand Guideline | December 2020
ﺗﻄﺒﻴﻘﺎت اﻟﻬﻮﻳﺔ BRAND APPLICATIONS
ﺷﻜﺮا ﻟﻜﻢ Thank You
2020 وزارة اﻟﺜﻘﺎﻓﺔ | دﻳﺴـﻤﺒـﺮ Ministry of Culture | December 2020