Thick and thin lines - Misuse

Visual Identity Graphic Devices

The Line should be a functional device – an aid to giving our document structure and leading our eye to important information – do not use them for decoration.

Here are some things to avoid:

Don't end a line too abruptly Don't end lines in 45° angles

Don't overcompplicate Don't mix cup directions

Don't combine curved and sharp corners in one element Don't use multiple lines Don't use short lines Don't use inconsistent corners

Hamilton

The lines should not be used as partial or otherwise incomplete framing devices. They should always serve as a complete roof over an element of complete container under.

Don't combine curved and sharp corners in one element Don't add unnecessary detail

Hamilton

Hamilton Mercedes Technology

Don't make the curve too large

Hamilton

The curve should feel 'tight', careful of making the curve 'loose' as this reduces the feeling of speed. Don't add unnecessary detail