Visual Identity Graphic Devices
Thick and thin lines Misuse
The Line should be a functional device – an aid to giving our document structure and leading our eye to important information – do not use them for decoration.
Don't end a line too abruptly
138
Don't end lines in 45° angles
Here are some things to avoid:
Don't use short lines
Don't use inconsistent corners
Hamilton
The lines should not be used as partial or otherwise incomplete framing devices. They should always serve as a complete roof over an element of complete container under.
Don't overcompplicate
Don't mix cup directions
Don't combine curved and sharp corners in one element
Hamilton
Don't combine curved and sharp corners in one element
Don't use multiple lines
Don't make the curve too large
Hamilton
The curve should feel 'tight', careful of making the curve 'loose' as this reduces the feeling of speed.
Don't add unnecessary detail
Hamilton
Mercedes
Don't add unnecessary detail
Hamilton
Technology
