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CONTAINER DEVICES
Visual Identity Graphic Devices
Container devices are used to contain content – text, imagery, pattern or iconography – in a distinctive and ownable way, whilst giving every element it's own defined 'space'.
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The following pages introduce our range of container devices, along with examples of how they can be used effectively.
Visual Identity Graphic Devices
We have two main kinds of container devices: Standard and Tabbed.
Our devices are flexible items that may take any length or height on our base grid.
Standard container A simple rounded rectangle forms our standard container device.
We may sub-divide content within the standard container in a number of different ways, we will explain on the following pages.
Tabbed container 45° angles may be manually drawn into the container to create a 'tab' effect.
The following pages show examples of where this may be useful.
Container devices
Standard container Tabbed Container
