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Secondary Colors
COLORS Secondary and Accent Colors
HEX Hexadecimal color code is a way of specifying color using hexadecimal values. The code itself is a hex triplet, which represents three separate values that specify the levels of the component colors. The code starts with a pound sign (#) and is followed by six hex values or three hex value pairs
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RGB (Red-Green-Blue) refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum.
CMYK (Cyan-Magenta-Yellow-Black) is a color model in which all colors are described as a mixture of these four process colors. It is the standard color model used in offset printing for full-color documents.
Accent colors
Green
HEX 4eb7a1 RGB 78 183 161 CMYK 70 0 31 0
Secondary colors
Grey
HEX RGB CMYK 474341 71 67 65 24 21 19 63
Blue
HEX RGB CMYK 2e92c1 46 146 193 84 17 0 0
Light Grey
HEX RGB CMYK b8b5ab 184 181 171 20 15 17 10
TYPOGRAPHY
Typography is another important style item of SwipKings brand. The following type hierarchy is used to ensure consistent style across all brand communications.
