Swipekings Brand Guidelines

Page 19

COLORS

Secondary and Accent Colors

HEX Hexadecimal color code is a way of specifying color using hexadecimal values. The code itself is a hex triplet, which represents three separate values that specify the levels of the component colors. The code starts with a pound sign (#) and is followed by six hex values or three hex value pairs RGB (Red-Green-Blue) refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum. CMYK (Cyan-Magenta-Yellow-Black) is a color model in which all colors are described as a mixture of these four process colors. It is the standard color model used in offset printing for full-color documents.

Brand Guidelines

Accent colors

Green HEX 4eb7a1 RGB 78 183 161 CMYK 70 0 31 0

Blue HEX RGB CMYK

2e92c1 46 146 193 84 17 0 0

Secondary colors

Grey

Light Grey

HEX RGB CMYK

HEX RGB CMYK

474341 71 67 65 24 21 19 63

b8b5ab 184 181 171 20 15 17 10

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