Synapse Magazine - The Voice of Artificial Intelligence in Africa - Q4 2019

Sw7's Odette & Keith Jones

Sw7 and Amazon Web Services (AWS) have teamed up to introduce Africa’s first Virtual B2B Technology Business Accelerator.

THE NEW virtual accelerator will assist Founders of B2B/Saas Technology businesses looking to scale on AWS, offerin additional business support through primarily digital channels. Founders of startups often ask for guidance on how to scale and build their businesses, this includes skills such as pitching, creating effective go-to-marke strategies and investor readiness.

“We are excited to team up with AWS, to offer an inclusive community-supported, data-driven approach that assists B2B technology businesses to effectively scale,” says Odette Jones Sw7 Co-founder. “ Businesses pay for the level of support they want without giving up equity and avoid the constraints imposed by traditional programme-centric approaches . This cost-based model is appealing - it’s the best of all worlds.”