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Candle Holder
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Inclusive Living
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Stool
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Pop-Up Shop
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Twisting the Brand
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Branding and Marketing
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G A LLERY Within this project, I am to create sensory spaces that depict paintings. I am to create 3 dimensional spaces that before now have only ever been 2 dimensional paintings. As with most art, a gallery space is needed. I have the choice of the Old Curzon Street Station in Birmingham for this purpose. Within the spaces I can choose up to 4 paintings to become 3 dimensional. I must choose one from any of these categories of paintings: Renaissance Painting by Michelangelo, Cubist Painting by Le Corbusier, Pop Art Collage by Robert Rauschenberg, Abstract Expressionism by Jackson Pollock, Suprematist paintings by Kasimir Malevich and Contemporary artist Monica Metser. The spaces created from the paintings need to be spaces people move through. Not just sculptural forms people look at. The shapes used must evoke the paintings and must not be too literal. At the end of the exhibition there will be a room with the paintings use in it, plus other paintings. The gallery spaces I will be creating are conceptual spaces but the building I are setting my exhibition in is to be treated as a real space and a practical space. There will be spaces for wcs, there will be a reception, a cafĂŠ and a shop.
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1 Reception 2 Gift Shop 3 Toilet 4 Installation - Adieu Von 5 Cloakroom 6 Installation - Still Life Filled With Space 7 Installation - Suprematist Composition (with Eight Red Rectangles) 8 Installation - Dynamic Suprematism 9 Installation - Taureau (Bull III) 10 Gallery 11 Cafe
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1. Concept Model 2. Dynamic Suprematism Kazimir Malevich, 1915 or 1916 Oil on canvas Dimensions: 803 x 800 mm
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1. Concept Model 2. Still Life Filled with Space Le Corbusier, 1924 Oil on canvas Dimensions: 603 x 730 mm
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1. Concept Model 2. Adieu Von Le Corbusier, 1957 Oil on canvas Dimensions: 1300 x 960 mm
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1. Concept Model 2. Taureau (Bull III) Le Corbusier, 1953 Oil on canvas Dimensions: 1619 x 1137mm
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3. Suprematist Composition Kazimir Malevich, 1915 Oil on canvas Dimensions: 580 x 485 mm 4. Concept Model
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R S A
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INCLUSIVE LIVING The RSA Student Design Awards (SDAs) it has a global curriculum and the competition that has been running for many years. The competition or competitions challenges emerging designers to tackle real world social, economic and environmental issues. Each year the SDAs work with industry partners to develop briefs that challenge design students to apply their skills to pressing issues. The brief that I followed is Inclusive Living. Design and develop a proposal for inclusive living that responds to changing social structures and family circumstances, fosters positive intergenerational connections and challenges the current way we design our homes. I am asked to propose a concept, plan, strategy, or building form that can work for people of all ages and abilities, paying particular attention to personal, social and economic changes in people’s lives over time. The aim is to foster more inclusive intergenerational communities. Entrants are urged to think creatively and innovatively about how applying the principles of inclusive design and the concept of inclusive living at the outset of a project can result in a more accessible and inclusive building, place or space that is useable throughout changes in lifestyle, family make up, social changes and affordability. The submission could be a design, a concept, a plan or a strategy. It could be a place or space or building in which to live.
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INCLUSIVE LIVING
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INCLUSIVE LIVING
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SkectchUp Model + Thea rendering
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INCLUSIVE LIVING
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S T A I R S Metaphorical & Physical Stairs are an integral part of interior schemes, they are either completely utilitarian as in the case of fire escape stairs or the wonderful focal point leading you to another world. I am task with designing and detailing the latter of the two mentioned above. My starting point should be a piece of poetry or musical lyrics with the mention of stairs or stairways within piece. The stair is to be designed to be both a physical and virtual model. The design of the stair will also have to become a technical drawing.
S T A I R S Metaphorical & Physical
Development Sketches
S T A I R S Metaphorical & Physical
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Vectorworks Technical Drawings
S T A I R S Metaphorical & Physical
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Mini-Apartment
H O M E I am to develop designs for a 25m2 mini-apartment in London. Dimensions: 3600 x 7200 x 3500mm (w x d x h). The apartment will be built in an existing office building that is being converted into an apartment complex. The windows and entrance will be situated on the short side of the plan. The layout has to contain a bathroom, kitchen, sleeping and living spaces. I will be designing for one of three clients (see separate persona sheets). My client is Alice. Alice (25) is a sous chef in a busy London restaurant. She works long hours and has little time to herself during the week. She saves money by cycling to and from work. Alice’s interest in food pervades every aspect of her life. All of her plants are herbs. When not at the restaurant, she cycles to the local farmers market to buy fresh produce, and the flea market to browse for interesting and eclectic kitchen/tableware. Alice loves to feed her family and friends – her dinner parties are informal, but intimate (guests are often involved in the food preparation) – eating, drinking and talking into the early hours.
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Mini-Apartment
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Photoshop Collage
Hand drawn Floorplans and Perspectives
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APPLE CHAPEL Here is a list of famous brands Apple, Coca Cola, Facebook, Sense and Oxfam. Here is a list of interior design sectors, retail, leisure and hospitality, civic & cultural and experiential. I would choose both the sector and the brand from cards. The outcomes should be interesting for example a Sense Restaurant or Facebook Retail or even an Apple Chapel. Once I have chosen my brand. Look deep into the brand find its origins. What is its Ethos? What are its values? What does it stand for? Once I have researched my brand. How can the brand, (which might be only present on the internet) become a physical presence. How can it become an interior and an interior that reflects the ethics and narrative of the brand? Look at where I would locate my project and why?
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The cards that I got are Apple and Civic & Cultural. Civic & Cultural sector includes art gallery, chapel, library, museum, school and many more. After several research and consideration, I choose to design an Apple chapel, as I believe this will create an unexpected result. Apple’s products are replete with Apple-like features and details, embedded in Apple-like apps, running on Apple-like devices, which come packaged in Apple-like boxes, are promoted in Apple-like ads, and sold in Apple-like stores. The company is a fractal design. Simplicity, elegance, beauty, cleverness, humility and directness. Zoom out enough and you can see that the same things that define Apple’s products apply to Apple as a whole. The company itself is Apple-like. Therefore an Apple chapel must be Apple-like as well, with Apple-like furniture, Apple-like interior and Apple-like atmosphere. The style of every Apple store is minimal with grey wall and grey floor. Most of the Apple stores have huge glass window, wall, stair or cover that are made in glass to create a light atmosphere and also to allow sufficient light source to come through. The furniture in Apple store is mostly made in wood and some mix with white colour. I would like to locate my Apple chapel in a forest, as people who go to chapel to pray needs a quiet and peaceful surrounding. Therefore forest would be an ideal but yet unique location. The exterior of Apple Chapel would be cover with mirror, which allows the building to blend into the surrounding, and also glass to allow enough sunlight to shine into the chapel. There would be several rectangular and square holes with different size on the mirror walls to introduce more light into the interior, which is inspired from the exterior of church RONCHAMP designed by Le Corbusier. The benches and pulpit are designed with white colour and wooden interior. The interior of the chapel is designed mainly with grey colour. The wall is cover with polished grey concrete while the floor is cover with polished grey marble. This Apple chapel would be a pop-up chapel with small capacity, which can accommodate about twenty people. This is to provide a chance for people to experience an Apple-style worship, which would be different from what they used to experience. Development Sketches
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EXHIBITION STAND I am to design an exhibition stand to promote a newly branded Store based on the early ethos of Biba to a new generation. I am tasked with the creation of a travelling exhibition. The size of the exhibition stand is 10m x 10m x 6m tall. The space is to have a meeting area and storage area. It must also have a display area for whatever fashion items you choose to display. It must be branded in some way. This project is a mix of graphics and 3d design. Graphically I am creating a new brand and logo. This logo will then translate into either 2d and/or 3d graphics that is then used in promotional work and used as signage on the exhibition stand.
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The brand that I am creating is EPOCH. This brand is a combination of watches and candles. The main idea is TIME. Watch represents forever while candle represents a limited period of time as it will be used up. The fashion items that I choose to display are watches and candles. The watches would be with minimal design. Some specific minimal watch brands would be chosen to display in the stand such as STOCK watches, UNIFORM WARES, AARK Collective, LEXON and THEHORSE. The candles would be made specially to melt completely in different timings such as 30 minutes, 1 hour, 6 hours and 1 day. The ethos of my brand is time, minimal culture and a free and easy atmosphere. Watch represents forever, as it never stops whereas candle represents a limited period of time, as it will be used up. I want to sell the product that is able to accompany one’s every memorable moment. The name of the brand is EPOCH, which means a particular period of time in a person’s life. My unique selling point is that people are able to buy time and found the different amount of time that they want to record each of their important moment in lives.
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I want to offer a kind of experience that visitors can enjoy themselves in an environment full with floral smell from the candle installation and appreciate the watch design just like in a watch gallery.
Sketches of installations and display ideas for exhibition stand
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CANDLE HOLDER Candles were once an integral part of everyday life; used for illumination and even timekeeping. They hold deep cultural/symbolic significance and are integral to many traditions/customs. Today candlelight is used more for emotive effect over function. My task is to design and model a contemporary object to hold a single standard white household candle. My candle holder should be a tribute/poem to candlelight. It must be abstract in form, not figurative. Carefully consider how the candle will be supported and how I will light and extinguish it. What quality of light will it give? Will it be transported whilst alight? Is it freestanding, or does it attach to an existing object or surface?
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S T O O L A stool is a compact, but flexible item of furniture, providing informal seating or a small, but useful surface (stools are often used as tables). The lack of back support forces users to sit forward with a more active posture. Stools are often picked up and passed around, sometimes stacked, occasionally used as a step. In designing a new stool we must consider both the context in which it will be placed, and how it will be used. I am to design one stool that can be used in a range of environments and applications. The stool must be made predominantly from wood, with one additional material. The stool must be no larger than 500 x 500 x 550 mm (w x d x h). My design must fit in the following 4 environments (S, M, L, XL): Takasugi-an, Chino, Japan (2004) by Terunobu Fujimori / Barcelona Pavilion, Barcelona (1929) by Mies van der Rohe / Fargo Village, Coventry (2014) / Library of Birmingham (2013) Francine Houben x Mecanoo Architecten
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102 IND Project Stool Wooden stool examples & Inspiring stool designs
1: 5 Scale Model and Stool design in context : Barcelona Pavilion and Takasugi-an
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1: 5 Scale Model and Stool design in context : Fargo Village and Library of Birmingham
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P O P U P S H O P C o m m e r c i a l I n t e r i o r Pop-ups are an opportunity to take risks. They must be quick to install and take down, and parts may be transported and reused in further locations. Budgets (of course) vary, but financial constraints often force designers to make innovative design interventions using unlikely materials. Found objects, off-the-shelf components and stock (DIY) materials are employed to create exciting, avant-garde boutique spaces. Maximum visual impact is needed to ensure the pop-up is economically viable – sell, sell, sell! 1. You will survey the space, making drawings, taking photographs and measurements. From these measurements, you will construct basic floorplans, elevations and sectional drawings. You will propose a contemporary pop-up retail intervention within your space. You will define: 2. Restoration – Is there anything that needs to happen to your space before you move in? Cleaning? Painting? 3. Stock – What are you selling? A carefully curated, but limited selection of products. 4. Furniture – How will you present your wares? You may specify some existing furniture, but you must design at least one object. 5. Decoration – Lighting, surfaces, installations, ‘special objects’ etc. 6. Branding – Name, signage, POS (Point of Sale), packaging, receipts etc. 7. Ambience – Music playlist? Fragrance? 8. Costs – Estimated start-up capital required (excluding stock/rent/rates).
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1. Fargo Village - Take measurements and Survey the space 2. Collage Scenarios 3. Perspective Drawings
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BUS-SHELTER Our public space is encountering two major threats/ongoing transformations _it is privatized/commercialised/controlled/restricted/de-commonized _it is unstoppably getting cramped with urban furniture/signs/bins/... There’s no doubt that both of these developments support a further decline in public engagement with their urban realm, thereby reducing social interaction. The social, economical & ecological advantages of a decent public transport system are likewise largely unharvested, the users of public transport are stigmatized by the widely poor design quality of the systems components you are identified with. Starting with a bus-shelter to be situated in inner-ring-road coventry, we will change that!
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WALLPAPER Humans have been decorating surfaces for over 35,000 years – what began with cave painting is now a billiondollar industry. There are many ways to finish the surfaces of an interior – renders, paints, papers, tiles and textiles are commonly used across the world. Throughout history we have discovered ways to give these 2D planes depth. The use of paint/pattern for optical illusion, texturing of renders, embossing of papers, debossing of tiles and embroidery of fabrics was just the start. Today, the quest for unique/tactile spaces and the proliferation of digital design and manufacturing tools is pushing 3D surfaces into ‘installation’ territory. We live in an age where surfaces may also be ‘smart’, ‘active’ or ‘interactive’ – surfaces that may be functional, not merely decorative. Surfaces might enhance or disrupt lighting, acoustics, and even aromas. Context, as always, is key. I will create repeating patterned designs to adorn the surfaces of an interior space, in two dimensions (as wallpaper for walls and/or ceilings). The theme for this project is shadow and silhouette. The designs must be contemporary in aesthetic, though they may reference historical styles and/or imagery. I must define a number of interior spaces in which your designs ‘fit’. They may be small, medium, large or extra large spaces. They may be domestic or commercial.
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