AIMEE XU GRAPHIC DESIGNER PHOTOGRAPHER SOCIAL MEDIA COORDINATOR
CREATIVE PORTFOLIO
Creative Portfolio What this presentation covers
01 Digital/Print Publications
04 Photography
02 Event Displays
05 Social Media/Email Campaign
03 Advertising Design
06 Illustrations
CREATIVE PORTFOLIO
Title: Print Magazine Date: from 2019 to 2021 Project: seasonal print magazine for sponsor organizations Type of client: golf/turf organization Designer: Aimee Xu (sole contributor) Duty: responsible for all aspects of design Production tools/software: Photoshop, Indesign
CREATIVE PORTFOLIO
Title: Print Poster - Make Change Date: 2021 September Project: promotion posters for Continuing Studies @ UVic Type of client: education industry Designer: Aimee Xu (sole contributor) Duty: responsible for all aspects of design Production tool/software: Photoshop
CREATIVE PORTFOLIO
CREATIVE PORTFOLIO
CREATIVE PORTFOLIO
Title: Email Campaign/Motion Graphic Date: 2021 September Project: email promotion for Continuing Studies @ UVic Type of client: education industry Designer: Aimee Xu (sole contributor) Duty: responsible for all aspects of design Production tools/software: Photoshop, Constant Contact
Main Logo
Alternate Logo
Watermark
Branding Title: Etsy Shop Branding Date: 2019 March Project: branding for Etsy online shop Type of client: shop owner Designer: Aimee Xu (sole contributor) Duty: responsible for all aspects of design Production tools/software: Photoshop, Adobe illustration
Typography
Social Media
Headings Begonia
Sub Heading
Space Mono Bold 700
Graphic Elements
Body
Color Palette
Space Mono Regular400
CREATIVE PORTFOLIO
Branding
Date: 2021 October Project: Print - Mailout Digital - social media graphic Designer: Aimee Xu (sole contributor) Duty: responsible for all aspects of design Production tools/software: Photoshop, Indesign
Direct Mail Out Title: 4 Indigenous Influencers to Follow Marketing Objective: promote the client's blog post via print and social media Type of Client: online platform, podcast and nonprofit organization Audience: people who can be reached by podcast, social media and direct mail
CREATIVE PORTFOLIO
Design Briefing Print: I chose to use graphic elements from the Matriarch Movement website and the influencer‘s Instagram. The overall design followed the brand's red and beige colors, and kept the circle illustration to maintain the brand's integrity and continuity. I provided two different design options (convertible envelope 4-fold flyer and regular letter) when designing the print mail.
Option 1 - convertible envelope 4-fold flyer
CREATIVE PORTFOLIO
regular letter
Option 2 - regular letter
Digital: A series of design techniques were used in the production of each social media post. Each influencer has her individual page with a CTA button that allows viewers to click through to the original blog post. This way each influencer can also advertise on her own social media platform, which can increase impressions and boost conversions.
Title: Print Newspaper Poster Date: 2012 June Project: Chengdu Economic Daily promotion Type of client: Chinese media group Designer: Aimee Xu (Graphic Designer) Duty: responsible for page layout and typography Production tools/software: Photoshop, Coreldraw
CREATIVE PORTFOLIO
Event Poster for Newspaper
CREATIVE PORTFOLIO
Event Poster for Newspaper
CREATIVE PORTFOLIO
Nonprofit LED Poster Title: Zero Discrimination for Aids Date: 2012 December Project: LED poster Type of client: Chengdu Economic Daily x Nonprofit Organization Designer: Aimee Xu (Graphic Designer) Duty: responsible for page layout and typography Production tools /oftware: Photoshop, Coreldraw
CREATIVE PORTFOLIO
Nespaper Layout Title: Print Newspaper Date: 2012 Project: daily Newspaper layout Type of client: Chengdu Economic Daily Designer: Aimee Xu (Graphic Designer) Duty: responsible for page layout and typography Production tools/software: Photoshop, Coreldraw, Feiteng
Advertising Design Title: Magazine Advertisement Period: from 2020 to 2021 Project: magazine advertising design Type of client: golf courses Designer: Aimee Xu (sole contributor) Duty: Responsible for all aspects of design (Includes advertising) Production tool/software: Photoshop
CREATIVE PORTFOLIO
Photography Fashion Portrait Photography
Title: Fashion Photography Date: 2018 July Project: fashion shoot for clothing brand Type of client: apparel industry/online shop Designer: Aimee Xu (Photography/Retouching) Duty: shooting and retouching Production tools/software: Photoshop, Capture-one, Lightroom
Jewelry Photography
CREATIVE PORTFOLIO
Photography
Social Media Title: Big Blanket Sale Date: 2021 October Project: Facebook advertisement Type of client: home merchandise Designer: Aimee Xu (Graphic Design, Typography) Duty: responsible for graphic design, photoediting Software: Photoshop
Social Media Title: Freddy Limited Edition Jeans Date: 2021 October Project: Facebook advertisement Type of client: Apparel industry Designer: Aimee Xu (Graphic Design, Typography) Duty: responsible for graphic design, photoediting Software: Photoshop
Illustration Title: Illustrations - Watercolor Date: 2021 Oct Project: Instagram Feed Type of client: Blogger Designer: Aimee Xu (illustration) Production tools/software: Photoshop, Procreate
PHOTO TO ILLUSTRATION
Illustration Title: Illustration-Watercolor Date: 2021 Sep Project: Instagram Feed Type of client: food industry Designer: Aimee Xu (illustration) Production tools/software: Photoshop, Procreate
Illustration Title: Illustration-2.5D Date: 2019 December Project: book illustration Type of client: meida Designer: Aimee Xu (illustration) Production tool/software: Adobe Illustration
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