Aimee Portfolio - 2023

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2023 Email: aimeeinrru@gmail.com
Aimee Xu
Graphic Design Photography

Hey There, I’m Aimee

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Graphic Designer with over 7 years experience.

Best creative & modern designs

100+ Happy Clients Say Hello!

I'm a Graphic designer/photographer based in Victoria, BC. 
 I am passionate about designs. I love creating from scratch and I love to constantly analyze and question myself during the design process. 7+ Years of Experience

Projects completed

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50+

Technical

Career

Profile

Graphic Design.

Professional background in Related strengths include a proven abilit to

Work proficien ly in Adobe i e Proficien in Infographic , prin adver i emen and ocial media de ign

Pho ography and edi ing

Re earching and organizing con en for graphic Abili y o work in a fa -paced environmen

Managing m l iple projec of vario ize a any given ime Brand de ign.

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Technical

Professional Skills

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Adobe Creative Suite

Photoshop, InDesign, Illustrations, Lightroom etc.

16 Interface design tool.

Figma

16 Email Campaign tools: Constant contact, Mailchimp

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Microsoft Office Suite + Google workspace Word, PowerPoint, Outlook and Excel etc.

16 Photography & Retouch

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Responsible for the daily ewspaper design. Assisted with marketing materials design. For example, brochures, flyers, banners, digital and print ads.

G

G aphic Designe

Responsible for all graphic design work for company and third party organizations. Digital design: Design digital ads, emails, infographics, web banners, E-magazines, e-newsle ers, and other assets for websites

Print design: Design for print ads, scorecards, print magazines.

Responsible for all graphic deisgn work and assist with third party agencies with the paid ac uisition design H elp with the company rebranding.

H elp establishing the new visual system and design principle. reate illustrations and take photos for use in social media and display

06 Technical Professional Experience 2011-2014 Chengdu Economic Daily Shaw TV Inside Golf VINN 2017 2018-2022.3 2022.4- 2023.3 Newspape A t Edito
P oduce (Inte n
aptured and edited professional videos. Animation banner design. aphic Designe

Digital

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Social Media Social Media

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This is the Instagram feed design after rebranding for a e-commerce company. Top 3 picks first car, Things to consider when choosing your first car Top 5 Best SUVs Things to consider when choosing your first car vinnauto.com Find your car, for free with your car? Time for a change Rebate New Truck SUV Manual FWD FWD Automatic AWD Used Crossover Drivetrain Electric RWD Hatchback Sedan Sedan Gas PHEV PHEV Rebate New Truck SUV Manual FWD Automatic AWD Used Crossover Drivetrain Electric RWD Hatchback Hatchback Sedan Gas PHEV Rebate New Truck SUV Manual FWD FWD Automatic AWD Used Crossover Drivetrain Electric RWD Hatchback Sedan Gas PHEV PHEV Rebate New Truck SUV Manual FWD AWD Used Crossover Drivetrain ElectricRWD Hatchback Hatchback Sedan Gas PHEV Does car shopping have you feeling overwhelmed? How to buy a car if you have bad credit. Employee Spotlight 1 00,000 + cars across Canada You can Or Talk to a search car expert We find cars for you.
 Forfree.

Digital Email &Web

Email campaigns are an integral part of web advertising, providing a powerful tool to attract customers through the internet as a communication medium.

E-newsletters are sent to customers who are already aware of the brand and interested in it. By providing them with the latest exhibition information and educational blog articles, we can establish a strong connection and engage with them. This helps to increase the brand's effectiveness and strengthen the relationship with our customers.

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Social media Youtube brand kit

This is the brand kit for the youtube channel

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Social media Youtube 
 thumbnails

This project includes the pre-conception of the theme, the photo shoot, and the design afterwards.

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Social media Youtube 
 shorts

Digital Blogs

Digital Banners

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Branding

Some of my previous work.

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Branding Brand system

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Branding Print

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Branding illustrations

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Branding Merch

This project included illustrations, graphic design and photo shooting

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Print

Some of my previous work.

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Layout Design

Print

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Print newspaper ad
22 Print Magazine 
 Front cover &Layout
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Graphic Design

Posters

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Print/Digital Posters

This series of posters is designed with a progressive visual interaction that gradually enlarges the dinosaur images from partial to whole as time progresses. This approach creates a dynamic and engaging experience for viewers, drawing them into the exhibition's world of prehistoric beasts.

effectively communicate the exhibition's theme and message. From typography to color choices, every element is carefully chosen to create a cohesive and impactful design.

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Print/Digital Posters

These posters showcase the beauty and mystery of the ancient Khmer civilization and are designed with a pre-layout display using materials from the official website. While the current design is limited, I'm excited to explore the opportunity to add more artifacts in the future to expand the diversity of the posters.

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Photography

Photography

Retouching

This is a before and after comparison of my post-photography work.

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Photography

Social Media

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My Design Process Design Thinking

After years of designing, I now do more research and thinking before I do my visuals.

Design thinking is an iterative process in which I seek to understand my audiences, challenge assumptions, redefine problems and create innovative solutions which I can prototype and test.

This process fundamentally changes how I think, approach problems and work with others.

My thinking process

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2023 Email: aimeeinrru@gmail.com Thank You

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