Submit by Email
Print Form
Aim It Media
Chase Mann Cell 619-675-9063 chase@aimitmedia.com
125 Arbor Drive #17, San Diego, CA 92103
Office 619-272-8578
Affordable Intelligent Marketing
www.aimitmedia.com
Questionnaire for creating a Branded Identity 1. How is the company structured?
□Corporation □LLC □Partnership □Sole □Other_________
2. List Key Management Personnel (Name/Title):
2a._____________________________
2b._____________________________
2c._____________________________
2d._____________________________
3. What trends are effecting the industry and how is the company anticipating them? _________________________________________________________________________
□Other:_________________ □Direct Mail □Online □Storefront
4. How are products or services currently sold? Check all that apply.
□Business to Business □Catalog □Direct to Customer
_________________________________________________________________________ 5. What are the company’s greatest strengths? _________________________________________________________________________ 6. What are the company’s worst weaknesses? _________________________________________________________________________ 7. How is the current identity distinct from the competition? _________________________________________________________________________ 8. Is the company’s identity communicated consistently and cohesively?
□Yes □No
9. What are the company’s specific communications objectives? _________________________________________________________________________ 10. What has motivated the company to redefine or redesign its corporate identity? _________________________________________________________________________ 11. Who are your key customers and where are they (current and prospective)? A. What are their problems, needs and wants _________________________________________________________________________________ 12. What benefit can your company provide these customers that they can’t obtain elsewhere? _________________________________________________________________________________ 13. List your Key Competitors: _________________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________
Aim It Media
Chase Mann Cell 619-675-9063 chase@aimitmedia.com
125 Arbor Drive #17, San Diego, CA 92103
Office 619-272-8578
Affordable Intelligent Marketing
www.aimitmedia.com
14. Who is your Main Competitor? _____________________________________________________
Assess their goals/strategies relative to their product/service characteristics:
14a. Pricing?
14b. Distribution? ____________________________________________________________
14c. Service?
____________________________________________________________
14d. Strengths?
____________________________________________________________
14e. Weaknesses? ____________________________________________________________
____________________________________________________________
15. How are leads currently generated? _________________________________________________________________________________ 16. Define the steps in your Sales Funnel:
If you don’t know what that means, check here:
□None
Step 1 (Awareness):
_______________________________________________________
Step 2 (Interest):
_______________________________________________________
Step 3 (Preference):
_______________________________________________________
Step 4 (Next Action):
_______________________________________________________
Step 5 (Conversion):
_______________________________________________________
Step 6 (Follow Up):
_______________________________________________________
Step 7 (Repeat Buyer): _______________________________________________________
Step 8 (Loyal Referrer): _______________________________________________________
_________________________________________________________________________________ 17. What is the geographic scope of the advertising/promotion effort? _________________________________________________________________________________ 18. Use three adjectives to describe how the company should be perceived by the customer. (examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional, secure, trusted, corporate, successful, edgy, tech-savy, etc.)
□ __________________
1.
□ __________________
2.
□ __________________
3.
19. Now check the box of THE MOST IMPORTANT ONE.
□
□
Yes No 20. Are there existing logos, graphics or colors to be used? If Yes, create a packet of current material for your Graphic(or Marketing) Designer(or Agency).