Aim It Media
Chase Mann Cell 619-675-9063 chase@aimitmedia.com
125 Arbor Drive #17, San Diego, CA 92103
Office 619-272-8578
Affordable Intelligent Marketing
www.aimitmedia.com
Email AIM
Ideal Customer Worksheet Compile the following information about your target market. Answers Demographics of your ideal customer (examples): 1. ________________________________________ 1. Age: 2. ________________________________________ 2. Gender: 3. ________________________________________ 3. Education: 4. ________________________________________ 4. Income: 5. ________________________________________ 5. Marital status: 6. ________________________________________ 6. Ethnicity and/or race: 7. ________________________________________ 7. Family life cycle: Answers For Business to Business add (examples): 8. ________________________________________ 8. Industry types: 9. ________________________________________ 9. Number of employees: 10. _______________________________________ 10. Sales volumes: 11. _______________________________________ 11. Geographical locations: 12. _______________________________________ 12. Purchase patterns: 13. _______________________________________ 13. Financial history: 14. _______________________________________ 14. Business history: 15. _______________________________________ 15. Key personnel: Psychographics of your ideal customer (examples): Answers 16. Lifestyle: 16. _______________________________________ 17. Political: 17. _______________________________________ 18. Religion and/or belief system: 18. _______________________________________ 19. Social class: 19. _______________________________________ 20. Opinion: 20. _______________________________________ 21. Activities & Interests: 21. _______________________________________ 22. Attitudes & Values: 22. _______________________________________ After you’ve compiled this information, you should be able to answer the following questions. Details of your current customers 23. Current number of them 24. Size of business 25. Industry types 26. Retailers 27. Government 28. Other
23. 24. 25. 26. 27. 28.
Answers _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________
Aim It Media
Chase Mann Cell 619-675-9063 chase@aimitmedia.com
125 Arbor Drive #17, San Diego, CA 92103
Office 619-272-8578
Affordable Intelligent Marketing
www.aimitmedia.com
Email AIM
Ideal Customer Worksheet (continued) Details of your ideal customers 29. Desired number of them: 30. Gender: 31. Size of business(es): 32. Industry type(s): 33. Geographical location: 34. Sales goals: 35. Products/Services focus: 36. Other:
29. 30. 31. 32. 33. 34. 35. 36.
Answers _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________
List the Physical description of your ideal customers: _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ List the Emotional description of your ideal customers: _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ List the top problems you solve for your ideal customers: _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ List the top benefits you offer to your ideal customers: _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ List the top ways to communicate with your ideal customers: _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ Estimate the annual sales for your Products/Services to your ideal customers: __________________________________________________________________