AIP NEWSLETTER MARCH 2016
Join the AIP on
TOOHEYS BREWERY SITE VISIT – BACK BY POPULAR DEMAND!
MARK THESE DATES IN YOUR DIARY 1 & 2 JUNE
2016 AIP NATIONAL CONFERENCE
PACKAGING & PROCESSING WEEK CROWN PROMENADE, SOUTHBANK, VICTORIA
D
ue to the long waiting list of people wanting to attend the Tooheys Brewery site visit last year the AIP were lucky enough to secure a second tour on the 18th of February 2016. All attendees had the opportunity to hear from the Brewery Director about the processes and culture on-site as well as learn about the beer brewing process, the packaging of product and see first-hand the manufacturing process across the packaging hall and warehousing/dispatch hall. AIP members finished the tour by enjoying some of the Tooheys product in the on-site Tap Room. A huge thank you to the Tooheys Brewery team for allowing us two visits!
To access a copy of the Executive Summary please email the APPMA on appma@appma.com. au
NEW MEMBERS The AIP would like to welcome the following new Members...
STATE Sophie Alexiadis Sarah McColl Jessica Read Ahmed Saraya Nikkolie Zantiotis
Associate Associate Associate Associate Member
VIC VIC VIC VIC NSW
*=4 CPE's
TWO WAYS THAT YOU CAN BE INVOLVED IN THE BIENNIAL AIP NATIONAL CONFERENCE... Designed for packaging designers, technologists, engineers, sales and marketing people the biennial AIP National Conference is the largest packaging and processing conference of its kind in Australia and New Zealand. Run by industry for industry the AIP National Conference has been leading the way in professional and personal development for decades and is a part of the annual Packaging & Processing Week. EXHIBIT Does your company have packaging or processing materials, designs, products or machinery that would be of interest to Food and Beverage manufacturers? Limited exhibition space and exclusive partnership opportunities are available for the conference. Click here for partner packages. ATTEND Do you want to learn more about the latest packaging and processing trends and innovations? Do you want to network with like-minded packaging professionals? Then mark the 1st and 2nd of June 2016 in your calendar. PROUDLY SPONSORED BY
JOIN THE AIP LINKED IN GROUP TODAY
The AIP recognises the changing role of social media as an additional means of reaching our members, sponsors, and industry contacts across Australasia as an international group. The AIP has a Linked in Group and we invite you to join your peers who have already connected. Linkedin: Australian Institute of Packaging. AIP National Office 34 Lawson Street Oxley QLD 4075 Australia +61 7 3278 4490 +61 7 3009 9916 info@aipack.com.au www.aipack.com.au
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DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016 ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALAND
To register to attend any of the events simply email info@aipack.com.au or visit the events page on www.aipack.com.au
JAMESTRONG PACKAGING SITE VISIT
When: Where: What:
VIC
*=1 CPE
Wednesday 2nd of March Jamestrong Packaging, Kyabram Attendees will have the opportunity to visit the Kyabram Food Can Manufacturing Facility where they will see the Tinplate food can and nutrition can manufacturing process. Jamestrong Packaging has opened a 6500 square-metre warehouse in Kyabram, Victoria, adjacent to the can maker’s existing manufacturing facility. The warehouse features a positive air-flow system that prevents ingress of air and any potential contaminants. The system makes the facility a clean environment for the manufacture of food packaging. Jamestrong managing director John Bigley said the acquisition of the $2m-plus warehouse was another step in its commitment to enhancing food safety since it was acquired by Shanghai-YuanLong Investment Co Ltd.
INTRODUCTION TO THE VALUE OF BAR CODES AND INNOVATIONS IN PRODUCT IDENTIFICATION HALF-DAY TRAINING COURSE When: Thursday 17th of March Where: 1330 Scoresby Presenter: Mark Dingley General Manager - Operations Matthews Australasia
NEW COURSE * = 12.5 CPE's
This course will provide an insight into product identification requirements through the supply chain and the technology needed to achieve compliance, as well as process improvements. The course will also incorporate where product identification is heading, including trends such as serialisation and product identification technology for reducing waste and improving profitability. The course will include some hands-on training on a wide range of identification and inspection equipment such as label print & apply and vision systems.
MULTIPACK RETAIL & FOOD SITE VISITS
AIP TECHNICAL LOUNGE When: Where: What:
Speakers:
Wednesday 23rd of March Oatlands Golf Course Club House UNDERSTANDING THE AUSTRALIAN RECYCLING LABEL & THE PACKAGING RECYCLABILITY EVALUATION PORTAL (PREP) The Australia recycling rate for packaging has risen to be one of the highest in the world, but it hasn’t increased since 2010. This indicates there is a need for a new recycling revolution, but this will require some innovation, leadership and an increased level of knowledge by packaging designers. In August 2015, Planet Ark launched the Australian Recycling Label, with Officeworks being the first business to adopt the label on its products to help its consumers to do the right thing. *=3 CPE's
When: Where: What:
AIP/APPMA JOINT TECHNICAL DINNER When: Where: What:
Paul Klymenko Chief Executive Officer Planet Ark Environmental Foundation INTRODUCTION TO THE AUSTRALIAN RECYCLING LABEL Speaker: Jackie Smiles MAIP Environment and Sustainability Manager Blackmores Ltd A CASE STUDY FROM SECOND COMPANY TO HAVE ADOPTED THE ARL
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AIP NEWSLETTER MARCH 2016
*=2
CPE Wednesday 6th of April Site Visit 1: Multipack RETAIL, Moorebank Site Visit 2: Multipack FOOD, Ingleburn Multipack is Australia’s leading FMCG contract packager, specialising in retail and promotional packaging of consumers goods on two distinct state-of-the-art sites – FOOD at Ingleburn, and therapeutics and household products at Moorebank.
Wednesday 13th of April
Box Hill Golf Club
*=3 CPE's
GLOBAL PACKAGING TRENDS The newly released Global Packaging Trends Report is a market research study highlighting future packaging demand, product categories and opportunities for growth in packaging among fastgrowing and maturing world economies. Mark Dingley Chairman APPMA Mark Dingley will speak to key trends that have been identified in the report including the three influencers making a mark in every region...
DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016 ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALAND
To register to attend any of the events simply email info@aipack.com.au or visit the events page on www.aipack.com.au
INTRODUCTION TO ACCESSIBLE PACKAGING DESIGN HALF-DAY TRAINING COURSE
PROPAK ASIA
NEW COURSE
* = 12.5 When: Thursday 14th of April CPE's Where: Oatlands Golf Course Club House Presenter: Pierre Pienaar, MSc, FAIP, CPP Grow your market share by meeting changing consumer demand…Are Accessible Design and Ease of Use critical design elements of all of your packaging? If they are not standard packaging design guidelines of your business then you are already losing customers as their needs and abilities are not being met.
When:
Where:
THAILAND
Wednesday 15 – Saturday 18 June Halls 101-107 & Foyer BITEC, Bangkok, Thailand The 24th International Processing, Filling and Packaging Technology Event for Asia. ProPak Asia is Asia’s Number 1 international trade event for the food, drink and pharmaceutical processing and packaging industries. Visit ProPak Asia 2016 to see the world’s best companies, latest machines, technology and services and attend industry events that can all benefit and grow your business.
www.propakasia.com
AIP NATIONAL CONFERENCE
FOODTECH PACKTECH
1 & 2 JUNE *=4 AIP National Conference CPE's Crown Promenade Southbank, Victoria Designed for packaging designers, technologists, engineers, sales and marketing people the biennial AIP National Conference is the largest packaging and processing conference of its kind in Australia and New Zealand. Run by industry for industry the AIP National Conference has been leading the way in professional and personal development for decades and is a part of the annual Packaging & Processing Week.
When: What: Where:
e: sales@metalprint.com.au p: 02 8852 2600 w: www.metalprint.com.au w: www.gualapack.it
When: Where: What:
11th to 13th October FoodTechPackTech Auckland, New Zealand Foodtech Packtech (FTPT) is New Zealand’s largest food manufacturing, packaging and processing technology trade show. Running strong for over 20 years this free to attend event brings industry professionals and decision makers together providing a forum for education, discussion and the sharing of knowledge and expertise, critical in the sustainability and growth of the industry.
www.foodtechpacktech.co.nz
METALPRINT AUSTRALIA IS PART OF THE GLOBAL CHEERPACK GROUP • Cheerpack is the original spouted pouch. • Invented in Japan, perfected in Europe, manufactured in Asia, consumed in Australia. • Spouted Pouches are not just for baby food and yogurt. • Cheerpack is used for cold fill, hot fill, retort processing. GUALAPACK ITALY HAS RELEASED NEW CHEERPACK FILLERS • High Speed 170 pouches per minute. • Simple, efficient, reliable, hygienic pouch filling. • Interchangeable 14mm and 8.6mm spouts on same filler. HAS YOUR PRODUCT GOT CHUNKS OR PARTICULATES? • New 14 mm spout from Cheerpack will open new markets and more mouths. • Anti Swallow large Cap capability with 14mm spout. COMPACT FLAT BOTTOM CHEERPACK • Rigid plastic and glass jar alternative. • Squeeze the last drop from the flexible pouch.
AIP NEWSLETTER MARCH 2016
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AIP UNDERTAKES CORPORATE TRAINING PROGRAM WITH VENUS PACKAGING
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he AIP recently ran an in-house corporate training program for Venus Packaging www.venuspack.com.au which was held at Amora Riverwalk Hotel, Richmond, Melbourne. The training was conducted by AIP Education Director, Pierre Pienaar MSc, FAIP, CPP.
“What a terrific group the Venus Packaging staff were. I could certainly sense the team bonding that this group of Sales, Marketing and Technical had amongst themselves. It was great to see this within an organisation; well done to Venus Packaging in arranging this Technical Product Training.” Mr Pienaar said. “To understand flexibles and laminates, we had to understand general plastics first and to understand Modified Atmosphere Packaging (MAP), one has to first ensure a good understanding of barrier properties and Fick’s law of diffusion. We had a lot to cover in this half-day training as we included adhesives as well. All of the attendees had a copy of a set of thorough notes covering all topics to refer to when they were back at work. The attendees raised their own questions giving examples of real life scenarios within the business. This focused discussion forum was stimulating and encouraging.” The true success in such training is to have a follow-up session in 6 months to see how each individual has applied their knowledge gained and to see what more can be done over the following 12 months. If you would like to find out more about how the AIP can develop in-house training for your company please email educate@aipack.com.au
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AIP NEWSLETTER MARCH 2016
PRODUCT PACKAGING TECHNICIAN POSITION
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PRODUCT PACKAGING TECHNICIAN esop is a stimulating work environment in which we are challenged to do our best. Our company is creative and progressive; we employ people who share our passionate interest in quality, innovation, and multi-disciplinary thinking. We look for those who bring experience and a diversity of interests.
PURPOSE OF THE ROLE We are seeking an innovative and skilful Product Packaging Technician to manage the development, testing and approval of new and revised packaging into the Aesop supply chain. This will be undertaken in accordance to best practice packaging standards for design, performance, production optimisation and quality assurance. This full time position will report to the Product Packaging Manager, and is based in Collingwood. The role will clearly communicate project requirements internally to cross functional teams and liaise with packaging suppliers to set up contracts, conduct site visits, negotiate best outcome and ensure continuous improvements are targeted. The Product Packaging Technician will apply knowledge of industry standard quality/manufacturing protocols and sustainability principles to inform Aesop packaging testing and development. Key to this will be managing the pre and post order testing of all new/ revised componentry to meet quality and performance standards, technical specifications and deadlines. WHO WE ARE LOOKING FOR • Typically requires 5 years’ experience in technical packaging roles; • An intimate technical understanding of packaging in terms of materials, product design, testing, tooling and manufacturing, and quality assurance and control; • Demonstrated experience in the development of packaging componentry, including but not limited to the following materials: Glass,Aluminium, Plastic, Laminate and Cardboard; • Excellent communication skills; • Exceptional time management and project management skills; • Demonstrated technical problem solving ability; • Proficient computer skills including Excel; • Aesop adheres to the highest level of professional values. We place great importance on employee retention and development. To apply, please send us your resume with a cover letter addressing your suitability for the role answering the following questions: • Why is Aesop a brand for which you would be proud to work? • How do your interests align with Aesop? • When has your energy and enthusiasm paid off professionally?
TO FIND OUT MORE PLEASE CLICK HERE
GET MORE OUT OF FOOD
Heat and Control offer packaging and inspection equipment featuring accurate and reliable Ishida weighers and checkweighers, Ceia metal detectors, and Tomra food sorting solutions to suit any production requirement.
We are on
heatandcontrol.com info@heatandcontrol.com
AIP NEWSLETTER MARCH 2016
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NEW AWARDS PROGRAM
SAVE FOOD PACKAGING AWARDS The Australian Institute of Packaging (AIP), in conjunction with the World Packaging Organisation (WPO), has established the Save Food Packaging Awards for Australia and New Zealand, that recognises companies who are developing innovative and sustainable packaging that minimises food losses and food waste, extends shelf life and improves the supply of food. Packaging’s role in reducing food waste is the next challenge for Packaging Technologists, Designers and Engineers.
ARE YOU UP FOR THE CHALLENGE? ENTRIES CLOSE FRIDAY 15TH APRIL 2016
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AIP NEWSLETTER MARCH 2016
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AIP ANNOUNCES INAUGURAL SAVE FOOD PACKAGING AWARDS he Australian Institute of Packaging (AIP) is pleased to advise the launch of the inaugural Save Food Packaging Awards for Australia and New Zealand. Developed in conjunction with the World Packaging Organisation (WPO), the Save Food Packaging Awards are designed to recognise companies who are developing innovative and sustainable packaging that minimises food losses and food waste, extends shelf life and improves the supply of food.
According to award chairman Mr Pierre Pienaar FAIP, CPP, “A key component of the Save Food Packaging Awards is to raise the profile of the critical role of packaging to reduce food waste and therefore reduce product’s overall environmental impact. It is time that packaging technologists are designing packaging to save food,” “Avoiding food waste is a critical packaging issue and one that food producers, manufacturers, brand owners, retailers and consumers need to better understand. Whilst the primary function of packaging is to protect the content, the function of packaging to reduce food waste is rarely discussed. The connection between packaging design and food waste needs to be discussed more openly in the industry. From field to fork there are a number of possibilities for food loss and waste to occur. It has been approximated that up to 50% of the edible food produced, does not reach the fork.” Mr Pienaar FAIP, CPP said. “Avoiding and preventing food loss and waste can considerably limit the scope of additional resource requirements because approximately 30% of the food that is currently lost and wasted would already be sufficient to feed the starving world population. About 1.3 billion tons of food is actually thrown away each year, either because it spoils due to incorrect storage, inappropriate transport methods or it no longer meets the standards of the trade and consumers. In addition, a lot of food is not eaten by consumers because, for example, the quantities purchased by them are too large.” He said. Entries in the ANZ Save Food Packaging Awards will be considered in the following three categories: 1. Agriculture - Industrial. 2. Food Services. 3. Retail (primary packaging. The winners of each category will automatically be submitted into the international World Packaging Organisation Save Food Packaging Awards. Packaging’s role in reducing food waste is the next challenge for Packaging Technologists, Designers and Engineers. ARE YOU UP FOR THE CHALLENGE? APPLICATIONS CLOSE ON THE 15TH OF APRIL 2016. CLICK HERE FOR APPLICATION FORM
AIP NEWSLETTER MARCH 2016
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CUSTOMER LEARNED HELPLESSNESS IN PACKAGING DESIGN
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rand owners and packaging designers have been slow to address the issue of ease of use in packaging because the general population is accustomed to poor packaging.
If you want the product, getting through the packaging is seen as a necessary burden. There have been very few innovations that have made substantial improvements in ease of use over the years so consumers really have not had much of a choice. The design of the beverage can and flap cardboard packaging has been essentially unchanged in the past 20 or more years. In the few cases where easy to use packaging choices were introduced into the market the results have been dramatic. For example, for many years consumers were accustomed to purchasing ground coffee in difficult to open tins or vacuum sealed bags. Both the tin and the bag typically required a tool such as a can opener or a knife to open. Consumers accepted the packaging because there were no reasonable alternatives. A number of years ago, Folgers introduced a new easy to open packaging for coffee that featured a seal with a pull tab and a handle for griping the container.
Customers that found previous packaging solutions difficult or impossible to open without assistance often reported to me that they were delighted by the new packaging and switched to the new brand of coffee featuring the easy to open packaging. If a customer is willing to switch their brand of coffee because of a competing product’s innovative ease of use features, they may be even more willing to switch brands for other commodity items which are not associated with as high of a degree of brand loyalty when presented with the opportunity. Customers have simply come to expect poor packaging design and brand managers perceive the lack on customer complaints as evidence that ease of use is not an issue rather than evidence for a learned helplessness on the customer’s part. Customers have an expectation of product quality but they do not have an expectation that the packaging will be easy to open. It should not surprise anyone when the majority of customer complaints are associated with product quality issues. When given a choice, consumers will choose the packaging solution that is more convenient to them if the product, as a whole, meets their requirements. For many, this means packaging solutions that feature greater ease of use. If the ease of use problem is severe, consumers may even switch brands in preference to the brand that offers the easy to open packaging. Bradley Fain, Ph.D. bfain@idarinstitute.com
THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM INTUITIVE DESIGN idarinstitute.com
AIP MEMBERS DISCUSS AUSTRALIAN RECYCLING LABEL Lok-Man Shu from Officeworks, Anthony Peyton from GreenChip and myself enjoyed presenting to the Australian Institute of Packaging on the 10th February in Melbourne on the PREP and the Australian Recycling Label. Great engaged audience good questions and suggestions. Shaun Scallan, Planet Ark. THIS EVENT WILL ALSO BE RUN IN NSW ON THE 23RD OF MARCH.
MARCH 30 – APRIL 1, 2016
Orlando World Center Marriott
A Collaborative Biopolymers Forum for the Glo bal Ingeo Community
@NatureWorks
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#ITR2016 | www.innovationtakesroot.com
AIP NEWSLETTER MARCH 2016
PACKAGING FOR SUSTAINABILITY Editors: Verghese, Karli, Lewis, Helen, Fitzpatrick, Leanne (Eds.)
T
he packaging industry is under pressure from regulators, customers and other stakeholders to improve packaging’s sustainability by reducing its environmental and societal impacts. This is a considerable challenge because of the complex interactions between products and their packaging, and the many roles that packaging plays in the supply chain. Packaging for Sustainability is a concise and readable handbook for practitioners who are trying to implement sustainability strategies for packaging. Industry case studies are used throughout the book to illustrate possible applications and scenarios. Packaging for Sustainability draws on the expertise of researchers and industry practitioners to provide information on business benefits, environmental issues and priorities, environmental evaluation tools, design for environment, marketing strategies, and challenges for the future. Two of the authors Dr Karli Verghese and Dr Helen Lewis are Fellows of the Australian Institute of Packaging (AIP). CLICK HERE TO PRE-ORDER YOUR COPY TODAY
Food & Beverage Industry News is Australia’s leading B2B resource that reports the news, views and solutions that are important to the food and beverage industry.
Covering all aspects of the food and
beverage industries across both Australia and New Zealand, Food & Beverage Industry News is an indispensable resource for those that work in or with the A/NZ food and beverage sector.
To enter, go to
www.foodmagazineawards.com.au
AIP NEWSLETTER MARCH 2016
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T
1.6 MILLION SOFT PLASTIC BAGS AND WRAPPERS DROPPED OFF IN 100 DAYS AT AUCKLAND STORES he Packaging Forum says that 100 days into its Soft Plastic Recycling Project, Aucklanders have dropped off over 10 tonnes of soft plastic packaging at New World, PAK’nSAVE, The Warehouse and selected Countdown stores in Auckland.
That’s equivalent to around 1.6 million units of packaging with volumes increasing every week as people get used to collecting the bags at home and dropping them off when they go shopping. From the 1st March, 22 stores in Hamilton and Cambridge will start the service with plans to expand to Canterbury midyear and Greater Wellington region in October. Lyn Mayes, Project Manager says: “Soft plastic food and grocery packaging was destined for the rubbish bin until we launched the Love NZ soft plastic recycling initiative in Auckland in November. This week we reached for the first time 1 tonne of soft plastic or 180,000 units of packaging collected from customers at 70 Auckland stores.” “REDcycle which operates the programme tracks progress by suburb and by store. Out in front at the moment is North Auckland which benefits from having the Countdown stores involved in the trial and has contributed 39% of the total tonnage to-date, followed by Central and East Auckland (25% share).” “Customers at New World Eastridge and PAK’Nsave Wairau have collected the most so far with a massive 1310 kilograms from these two stores since the start of the campaign.” “New signage has been introduced to help reduce contamination in the bins and stores have experimented with the best place to position the bin for best results. Repositioning the bins has had customers contacting us because they were concerned the bins had been taken away. We’ve just launched a Facebook page so encourage people to tell us what they like and make suggestions – you can link to us on http://www. recycling.kiwi.nz/soft-plastics” “We know that people around the country want to have the new recycling service in place now but we need to move at a pace which allows us to provide stores with individual support as they introduce the new systems and implement a cost effective logistics solution. We will expand the service as quickly as we can.” Andrew Hewett, Chair of The Packaging Forum says:- “This is one of a raft of programs that Industry funds, with support and funding from the Government, to educate kiwis on the value of recycling and the critical role waste minimisation plays in reinforcing New Zealand’s clean, green reputation.
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AIP NEWSLETTER MARCH 2016
It’s incredible to think that less than 12 months ago we were talking about a concept to recycle plastic bags and we are now moving from a trial in Auckland to a national roll out. Whilst the project is part funded by the Government’s Waste Minimisation Fund, industry has to match fund the three-year project and ensure it is sustainable beyond this period.” “In addition to funding from The Packaging Forum and the participating retailers, this programme is supported by Asaleo Care, Cottonsoft, Goodman Fielder, Kimberly-Clark, Mars, Mondelēz, Mother Earth, Nestle, NZ Post, Pams, Pure Delish, Simplot, Sunrice, Wrigley, Amcor, Astron, Elldex and Replas and we encourage other brands to get involved.” WHAT THE STORES SAY? FOODSTUFFS Foodstuffs New Zealand’s Sustainability Manager, Mike Sammons says that Stores and customers have been massively supportive of the programme as demonstrated by the quantity of packaging between placed in the bins. The programme is a very important part of the strategy to move our stores towards having 100% recyclable packaging for our customers. PROGRESSIVE ENTERPRISES National Communications and Corporate Affairs Manager Affairs James Walker, says Countdown has been delighted by our customers’ response in our North Shore stores participating in the programme, and we encourage them to keep bringing in their soft plastics for recycling. THE WAREHOUSE Paul Walsh, GM for Community & Environment, says We’re absolutely thrilled by the recycling efforts of the community which have been brought about by this programme. This is a significant first step towards creating a more sustainable New Zealand, and we’re looking forward to rolling this programme out to more of our stores throughout the country. FOR INFORMATION The Packaging Forum promotes the Love NZ brand under license from the Ministry for Environment. www.recycling.kiwi.nz
PACKAGING INNOVATION OF THE MONTH UNIQUE CLOSURE DELIVERS WOW FACTOR Gizmo Beverages, USA INNOVATIVE FEATURES • Liquid concentrate is contained in a pressurised chamber within the closure. • The chamber is nitrogen-flushed to prevent product oxidation. • On opening, all of the concentrate is released into the water in a split second, propelled by high pressure, and is mixed through the liquid immediately.
T
here has been recent growth in the number of functional drinks where ingredients such as vitamins and sensitive nutrients are dispensed automatically from the closure as the pack is opened, but Tea of a Kind’s pressurised Gizmo Cap brings about a ‘mini-explosion’ in the bottle and offers the consumer a noticeably different usage experience. Products of this kind typically consist of a powder or liquid concentrate that is contained within a separate chamber in the closure and only released into the liquid as the consumer opens the bottle, resulting in a fresh drink with active ingredients and flavors at their full potency. This usually requires a three-stage preparation process: first, pressing a button or half-unscrewing the cap to break a membrane or push out the bottom of the internal cavity; second, shaking the pack to blend liquid and concentrate; third, fully unscrewing the cap ready for drinking. It sounds simple enough, but sometimes not all the concentrate is released at once or a powder clumps together so that it does not mix evenly. Tea of a Kind, however, is truly different. Once the liquid concentrate has been filled into the two-part Gizmo Cap, pressurised nitrogen is added to prevent product oxidation.
PACKFOCUS This pressurisation creates a rather unusual user experience that is memorable on both sound and visual levels. On opening the bottle, a small, audible ‘explosion’ occurs as the concentrate is fired into the bottle, propelled by pressure of 120psi, and the drink goes from clear to opaque in a splitsecond, taking the consumer by surprise. All of the concentrate is released into the water and is dispersed through the liquid immediately without the need for any shaking or mixing by the consumer. “Consumers might be familiar with other delivery systems used for functional beverages,” comments Gemma Hill, lead packaging analyst for Canadean, “but the Gizmo Cap is a bit of packaging magic and the efficiency with which the concentrate blends into the base liquid really brings the wow factor that turns this into something special. The concept could certainly have application across a wide variety of product categories, including household care, pharmaceuticals, or alcoholic beverages, but it is interesting to note that Gizmo Beverages, which developed the patented closure, is keen to limit any licensing opportunities to ‘healthy’ applications that are in keeping with the brand’s values.”
FUTURE-FOCUSED INSIGHT, DATA AND INNOVATION At Canadean Consumer, we understand your consumers, the markets in which you operate, and the key trends in product & packaging innovation. We can show you the true opportunities that will deliver sustainable growth. Find Out More, Get In Touch W: http://www.globaldata.com/our-businesses/consumer, E: Press@Canadean.com (reference AIP), T: +612 8317 2617.
Brand & Product Name
Tea Of A Kind Tea Drink - Peach Ginger Black Tea
Product Sector RTD Tea and Coffee Date Found
January 2016
Country Found USA Manufacturer
Gizmo Beverages, LLC
Packaging Details
Bottle, Plastics
Closure
Plastics Screw Cap; Dosing Closure
Decoration
Shrinksleeve
Innovative Factors
New Packaging approach
Primary Benefits
Convenience; Easy to dispense or consume
Other Benefits
Brand impact and shelf presence; Safety and integrity; Preservation and enhancement; Visual or sensory impact
AIP NEWSLETTER MARCH 2016
11
Words from the Australian Institute of Packaging
© FreeImages.com/matchstick
The case for tamperevident packaging
ackaging is critical to food,
H.J. Heinz and Cow & Gate. The scare began
covert security. Overt refers to something
for keeping food fresh as
with a blackmailer trying to extort $1.7 million
visible on the package, such as a batch code
well as safe to eat. Packag-
from Heinz and then escalated as copycats
or tamper-evident band.
ing security is just as impor-
capitalised on the initial report.
The radiofrequency identification (RFID)
tant as it prevents everything
Tamper-evident packaging was seen to have
tags consist of a tamper-evident technology
from consumer tampering to
the potential to overcome the public concern
to ensure that the RFID tag has not been
about purchasing deliberately contaminated
interfered with after initial positioning on an
Tampering involves the intentional alter-
product. Jars of food items soon started ap-
article. These tags, if tampered with, become
ing of information, a product, a package or
pearing with a metal bubble-top lid, commonly
disabled, thereby preventing use of the tags
a system.
known as a ‘safety button’, which popped out
on counterfeit or substitute products, and
if the jar had been opened.
ensuring that detecting a working tag also
bioterrorism to product counterfeiting.
Tamper-evident packaging has an indicator or barrier to entry which, if breached or
Newer jars of food tend to come with a
means identifying the original product to
missing, can reasonably be expected to provide
plastic shrink-sleeve on the edge of the lid,
which it is attached. As food and beverage
visible or audible evidence to consumers that
which is removed when opening.
companies increasingly experiment with RFID
The Johnson & Johnson Tylenol Crisis of
to satisfy retailer demands, they are enjoying
Tamper-evident solutions may involve all
1982 involved over-the-counter medications.
the side benefit of greater control of cases
phases of product production, distribution,
Due to various regulations, many manufactur-
and pallets moving through the supply chain.
logistics, sale and use. No single solution
ers of food (and medicine) now use induction
The heightened control increases the security
can be considered as ‘tamper proof’. Most
sealing to assist in providing evidence of tam-
of products during distribution.
times many levels of security need to be
pering. Packaging that tears open in a ragged
The time has come for tamper-evident
considered to minimise the risk of tampering.
manner or otherwise cannot be resealed is
packaging to be de rigueur on all products
Some considerations are:
also used to help indicate tampering.
that are eaten, inhaled, absorbed into the
tampering has occurred.
• Identify all feasible methods of unauthorised
In many cases, multiple layers or indicators
access into a product or package. In ad-
are used because no single layer or device is
dition to the primary means of entry, also
tamper-proof. Consideration should be given
consider secondary or ‘back door’ methods.
to unique indicators (which are to be changed
• Improve the tamper resistance by making
blood stream or touch the body.
regularly to avoid counterfeiting). End users and consumers need to be
tampering more difficult. • Add tamper-evident features to help indicate
educated to keep an eye open for signs of tampering, both at the primary and secondary
the existence of tampering. • Educate consumers to be aware of tam-
level of packaging.
pering. • Ensure that the window of opportunity to
Track and trace
tamper is minimised.
Processors and their suppliers are developing
A fundamental reason to incorporate se-
a variety of packaging technologies to keep
curity features into packaging is to provide
food safe from such interference and to
protection against vindictive tampering, or at
provide fast, thorough product tracking and
least evidence of an attempt.
tracing in the event of a recall.
Threats of tampered baby food have already
Covert and overt packaging techniques
been used by extortionists several times.
are developing more and more and becom-
Great Britain faced its worst case of food
ing substantially more sophisticated. Covert
tampering in 1989, when slivers of glass, razor
techniques require a scanner or other device
blades, pins and caustic soda were found in
for detection. Marking packages with invisible,
products of two baby food manufacturers —
ultraviolet-luminescent ink is an example of
20 | PREPARED FOOD - Feb/Mar 2016
Pierre Pienaar MSc, FAIP, CPP, Education Director, Australian Institute of Packaging (AIP) www.aipack.com.au
www.preparedfood.com.au THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PREPARED FOOD MAGAZINE
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AIP NEWSLETTER MARCH 2016
January-February 2016
CAPS & CLOSURES
www.packagingnews.com.au
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In praise of premium Wellman Packaging has expanded its portfolio with a new range of premium flip-top closures specifically designed for condiments and other food packaging applications. WELLMAN Packaging, one of the few remaining independent packaging businesses in the Australian market, has significantly increased its closures portfolio with a new range of premium flip-top closures specifically designed for condiments and other food packaging applications. This most recent expansion comes on top of successful forays into PET preforms, extruded bottles and thinwall packaging over recent years and reaffirms Wellman’s continued commitment to bring innovation and diversity to the Australian landscape. “We’ve been in the closures business for over 30 years and we are very pleased to bring this new suite of closures in support of our food and other FMCG customers,” Wellman’s chief executive officer Craig Wellman tells PKN. The new flip-top closures are being offered from 28mm-55mm in diameter and feature excellent dispensing characteristics from a range of spout options, including conventional round or star orifices to silicon valves. There are both screw-on and snap-on variants with tamper evidence provided by induction liners and tear-off tamper bands. Applications for these closures can be as wide-ranging as edible oils but typically are used
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We have been advocating these [upside down or stand-up pack] formats in Australia for many years.”
on condiments like ketchup and mayonnaise. “Upside down or stand-up packs with ‘always there convenience’ have long been enjoyed by European, Japanese and US consumers and VISIT US we have been advocating these forAT AUSPACK VISIT US packaging mats in Australia for many years," side-down continues STANDVISIT 825 US to AT AUSPACK Wellman’s new Wellman says. draw the attention AT ofAUSPACK marketing STAND 825 range includes STAND 825 "It has been great to see some of teams and retailers. both screw-on our Tier 1 brand owners now adoptIn other news, Wellman is proand snap-on ing this approach and putting some moting its ultra-light closure soluvariants, with tamper evidence really appealing pack designs on tions for dairy, specifically fresh provided by the shelves that are refreshing to and UHT milk, and has also just induction liners the category and bring a point of launched its Condipak range of and tear-off difference to the witch’s hat closure 'squeezie' bottles for food service – tamper bands. style which has been so widely apwith apackaging 1L transparent PP in food, p High grade & blow mouldinggrade ofstarting rigid plastics for FMCG newinjection food/pharmaceutical blow moulding plied for so long,”Brand he says. bottleextrusion and a multi-point snip-off capabili beverage, household personal care. Both andbeen catalogue Eu Wellman expects strong PP growth cap,custom which has tosolutions market in HDPE, & PETG&featuring all electric, low carbon &put high outputwith Europ Australian innovation. So for your next packaging let’s dream, design and do in this closure category over comby Birch & project Waite under a 12-month for bottles up to 6L with optional co-extrusion & IML. ing years as the trend toward upexclusivity agreement. ■
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AIP NEWSLETTER MARCH 2016
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WHERE’S YOUR WHEELIE BIN? Written by Michael B Halley FAIP
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here are many versions of this question most of which end with Goulburn Goal but the members of Australian Institute of Packaging who attended a meeting at Box Hill in February found that given proper information we can all really bin. Most Australians are confused about the recyclability of at least one common packaging item. This confusion stems from unclear labelling, changes in recycling systems over time and differences between collection services. So the instigator, the designer and the user of the Australian Recycling Label (ARL) came together to explain to the audience all about improvement to the kerbside bin system for collection of household waste. Last year Planet Ark launched the Australian Recycling Label to help brand owners and manufacturers communicate easily with consumers about the recyclability of their packaging The label is a first for Australia as it provides both manufacturers and customers with detailed, evidence-based information about the recyclability of the different components of a pack. This information is brought together in a simple and easy to understand graphic using the highly recognisable Möbius loop. (The internationally recognised symbol used to designate recyclable materials. It is composed of three mutually chasing arrows that form a Möbius strip (a single-sided looped surface) Anthony Peyton the founder of Green’Chip commenced the evening and explained how the company in collaboration with industry developed the ‘Packaging Recyclability Evaluation Portal’ (PREP). The Australia recycling rate for packaging is one of the highest in the world, but plateaued in 2010. Investigation indicated a need for a new recycling revolution, but it needed some innovation, leadership and an increased level of knowledge by packaging designers. To set the scene Anthony explained that how a paperboard beverage carton is folded determines which recycling stream it should follow. One side is paper the other plastic so at the recovery centre will need separation. But there is a further aggravation as all councils have differing views on what can be placed in a kerbside bin with extra confusion as some have a unique colour rather than the most common yellow lid on their bins.
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AIP NEWSLETTER MARCH 2016
Householders are confused about whether the caps on bottles need to be removed or if the empty container should be washed or crushed. So a quick tutorial using the PREP system was presented and different parameters were used to test the system. It showed clearly that a PET bottle was recyclable but when the material was input as PVC recycling difficulty was flagged. As an aside Anthony pointed out that is some jurisdictions standing on a carton to crush it could be an occupational health and safety issue. The system is designed to assist packaging technologists and designers to remove confusion from recycling. One of the doyens of AIP Keith Chessell remarked that PREP was a magnificent tool and congratulations must flow to all involved. Having set the scene Anthony handed the evening to Shaun Scallan Business Development Manager at Planet Ark the organisation that will expand the use of Australian Recycling Label (ARL) by brand owners and packaging designers. • • • • •
Thought provoking words were:Right label Right Bin Sustainable resource Low carbon life Connecting people with nature Wood is a low carbon example
We learnt a lot about achievements by Planet Ark in other fields. Under Cartridges 4 Planet Ark over 30 million ink cartridges have been saved from landfill and recycled. Over 2 million people contact Planet Ark in a year to obtain information. The objective of ARL is to tell you what to bin by giving clear unambiguous instruction on packaging. If consumers are better informed it follows that more materials will be recycled and the plateau will return to a growing mountain. All of the tools and promotions will be lost unless there is a ‘champion’ to carry to concept into the general populous. Planet Ark found a highly respected Australian company to move the project into the real world and Officeworks was the first to sign on and accept the challenge. Lok-Man Shu National Sustainability Manager asked his own question and then went onto give an answer to this and many others. “Why do we want another label?” Officeworks reasoning was that the company wants to make a positive difference but remove barriers such as cost or effort which will reduce uptake. It was found that consumers presented with a compelling reason are easier to convince to make a change.
WHERE’S YOUR WHEELIE BIN? Written by Michael B Halley FAIP When Officeworks commenced charging for carry bags there was some resistance but as consumers became aware that the cost of the bags sales were directed to Planet Ark, the pendulum swung to positive. Mr Shu explained that there are many labels used by industry to denote recyclability but there has been no overriding authority and furthermore people rarely knew what the labels mean. He displayed a graphic showing a montage of recycling logos that looked like the lid on a jigsaw puzzle box. The Officeworks team assisted Planet Ark in the design of the ARL. The brief to the design team was to develop something similar to the WRAP and How2Recycle labels but to still be simple, looks good on any packaging and unique so that Planet Ark can trademark.
The question and answer session went on for nearly half an hour until a hold was called by the moderator. One question that remains unanswered is whether the Australian Packaging Covenant is still relevant given the quick uptake of ARL by industry heavyweights. Zandy Powell from Victoria’s Metropolitan Waste and Resource Recovery Group became a fourth presenter when she addressed the assembly during question time. Quote:-“Social research undertaken a few years ago to understand more about community attitudes towards recycling highlighted the confusion and lack of knowledge around what items could be recycled. As well the need to make it easy for people to know what bin to use in disposing of waste was highlighted. A recycling labelling system that helps to address these issues by providing clear instruction and advice on disposal options e.g. recycle, check with local council or use store drop-off is a great step forward in removing some of the confusion and increasing knowledge. Whether at home or in the workplace, knowing what bin to use is important for minimising contamination and maximising resource recovery.” Unquote
An example of a new package with ARL clear and prominent Officeworks have been joined by Blackmores in the program to make it easy for their customers to put the right packaging in the right bin.
Now, consider the environment before printing this report, but if you do make sure it is recycled when no longer required. If by chance you have to change the ink cartridge look at the package for the new one and take advice about recycling it and the used unit.
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AIP NEWSLETTER MARCH 2016
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ON-LINE FUNDAMENTALS OF PACKAGING TECHNOLOGY BITE-SIZED MODULES NOW AVAILABLE IN AUSTRALASIA THROUGH THE AIP
NEEDING TO FILL KNOWLEDGE GAPS? NEED A BROAD INTRODUCTION TO PACKAGING? IOPP’S INTERNATIONALLY RECOGNISED ON-LINE TRAINING CURRICULUM IS NOW AVAILABLE IN AUSTRALASIA. SPECIAL PRICING FOR AIP MEMBERS. In today’s challenging packaging environment, you can’t afford to make mistakes or overlook the critical details that cost precious time and money. You need the knowledge—from materials properties and selection to transport packaging issues—that can help you make better decisions regarding your company’s packaging dollars—now. The Institute of Packaging Professionals’ Fundamentals of Packaging Technology is now available to the packaging industry in Australasia through AIP’s partnership with IoPP—respected for decades as the trusted authority for continuing packaging education in the USA. Fundamentals of Packaging Technology on-line is set up for the convenience of busy working professionals, and the training platform is functionally intuitive. Complete your training when your time allows, and at your own pace. Wherever you are, the course goes with you! Fundamentals of Packaging Technology on-line course content is developed by IoPP in consultation with packaging subject matter experts at leading global consumer packaged goods companies who face packaging challenges just like yours. Take the complete course and learn about all the major segments of packaging—and beyond. Or customise your training by selecting from 12 lesson bundles organised by topic, or from single lessons as short as 30 minutes. Fundamentals on-line spans 42 modules and 27 hours of content that is recognised for its quality by the World Packaging Organisation. The Fundamentals of Packaging Technology on-line course is ideal training to prepare for the Certified Packaging Professional (CPP) exam offered through the AIP and the IoPP.
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