AIP October 2016 eNewsletter

AIP NEWSLETTER OCTOBER 2016

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LAST CHANCE REMINDER

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ould your company like to be a part of the first national food and agribusiness capability map? The AIP is pleased to advise that it will be partnering with Food Innovation Australia Limited to develop a National Food and Agribusiness Capability Map and we need your help…

This project seeks to provide a more coordinated approach and combined access to key information and services listings for companies across the F&A sector and supply chain by combining sources of industry connections. The combined information is proposed to be presented as a searchable national map of capabilities. The purpose of the capability map is to allow everyone in the industry access to information and capabilities across the Australian Food and Agribusiness Value Network and sector associations. The map will allow users to access the information and capabilities via an online searchable site that will also provide opportunity for owners of capability to promote their services to the wider Food and Agribusiness sector. So how can you get your company listed on the capability map? Simply download, fill in and return the ‘capability’ form to info@aipack.com.au by the 14th of October 2016.

DOWNLOAD CAPABILITY FORM HERE

NEW MEMBERS The AIP would like to welcome the following new Members.

Joanne Morrish Melissa Zorzo Robert Lethbridge Saurabh Narula

Associate Associate Member Member

STATE NSW NSW NZ NZ

JOIN THE AIP LINKED IN GROUP TODAY AIP NOW ON TWITTER AIP@AIPACKAGING

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AIP National Office 34 Lawson Street Oxley QLD 4075 Australia  +61 7 3278 4490  +61 7 3009 9916  info@aipack.com.au  www.aipack.com.au

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FIRST CERTIFIED PACKAGING PROFESSIONAL FOR NEW ZEALAND

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he Australian Institute of Packaging (AIP) would like to take this opportunity to congratulate the first Certified Packaging Professional (CPP) for New Zealand, Coster Ngirazi, MAIP, CPP. The AIP asked Coster a few questions about his career and packaging education and why the CPP designation is so important for the industry...

Coster Ngirazi MSc, MAIP, CPP Packaging Technologist Fonterra Co-operative Group Limited

Q: HOW LONG HAVE YOU BEEN IN THE INDUSTRY? WHAT ARE YOUR AREAS OF EXPERTISE? I have been in the packaging industry for nearly 20 years, stretching back to 1995 when I started my packaging career with Unilever Zimbabwe.

I have worked in Zimbabwe, United Kingdom and New Zealand. My skills and areas of expertise include New Product Development, plastics materials and processing, packaging optimisation, packaging design, project management, packaging waste management, and packaging validation.

My experience includes FMCG - cosmetics, toiletries and detergents, personal products, food & dairy and retail/general merchandise. I have worked in different packaging roles but mainly as Packaging Development Technologist.

Within Fonterra NZ, my roles included packaging and process development and validation for dairy commodities for four years; new product development for nutritional dairy products in metal cans and sachets and my current role involves providing quality packaging technology outputs in New Product Development (NPD) for Fonterra Global Brands.

Q: WHAT MADE YOU APPLY FOR THE CERTIFIED PACKAGING PROFESSIONAL DESIGNATION? After working in different parts of the world I wanted to have a wider network with packaging professionals. With WPO (World Packaging Organisation) and AIP (Australian Institute of Packaging) formally recognising CPP designation, it was worth giving it a go in attaining the certification. I wanted to get a deeper industry reach and have stronger peer connections worldwide working on multiple packaging fields.

Q: HOW IMPORTANT IS ATTAINING THE CPP DESIGNATION TO YOU AS AN INDIVIDUAL? It is very important and very significant to my career. Adding the CPP designation to my name seals my adventurous packaging career. I have always wanted something very significant for myself in packaging so I did a MSc Packaging Technology at Brunel University in London, UK in 2005 and was enticed to do PhD in Packaging in Michigan thereafter.

Attaining CPP designation will provide me some self-satisfaction and a mark of excellence to my career - A sense of belonging to the packaging world.

Q: HOW IMPORTANT IS THE CPP DESIGNATION FOR THE GREATER RECOGNITION OF PACKAGING PROFESSIONALS? Receiving the Certified Packaging Professional (CPP) designation is important as it covers a very broad packaging aspect and has global recognition; it provides a sense of belonging to the packaging world. A must have if you are a packaging enthusiast like me.

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AIP NEWSLETTER OCTOBER 2016

NEW ZEALAND CPP COMMUNITY CONTINUES TO GROW

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he Australian Institute of Packaging (AIP) would like to take this opportunity to congratulate the second Certified Packaging Professional (CPP) for New Zealand, Chris Hartwell, MAIP, CPP. The AIP asked Chris a few questions about his career and packaging education and why the CPP designation is so important for the industry...

Q: HOW LONG HAVE YOU BEEN IN THE INDUSTRY? WHAT ARE YOUR AREAS OF EXPERTISE? Some may say too long. I spent approximately 10 years in the food industry in a range of technical and supervisory roles before moving into the packaging industry.

Chris Hartwell MAIP, CPP Packaging Innovation & Development Manager Fonterra Co-operative Group Limited

I started in the corrugated case industry with Printpac UEB (which later became CHH) in New Zealand as Quality Assurance Manager, on to Process Improvement and then Regional Technical Manager before moving to the dark side and into a regional sales role for Dairy Packaging with CHH.

After 10 years in the paperboard packaging industry I moved to Unilever as their NZ Packaging Manager, before a family move saw me heading up Fonterra’s Packaging Technical Centre at Whareroa in New Zealand. Following a couple of years there I moved south with Fonterra and have been based at their R&D Centre for the last 12 years as Packaging Innovation and Development Manager.

I have extensive packaging expertise; Packaging Regulatory Compliance, materials technology and supplychain optimisation coupled with the desire to learn something new every day. After a few years you build up a lot of corporate knowledge (you get to see the good and the bad and you learn how to fix things that may have happened in the past) and you build a good network of people that can bring new ideas and make stuff happen.

Q: WHAT MADE YOU APPLY FOR THE CERTIFIED PACKAGING PROFESSIONAL DESIGNATION? I applied for the CPP designation because I see a lot of expertise within the industry going unrecognised. Being keen for my team to pursue the designation I thought I might as well lead from the front – if I don’t do it how can I encourage my team to.

Q: HOW IMPORTANT IS ATTAINING THE CPP DESIGNATION TO YOU AS AN INDIVIDUAL? The designation of CPP for the wider group of packaging practitioners I believe is more important than for the individual.

Q: HOW IMPORTANT IS THE CPP DESIGNATION FOR THE GREATER RECOGNITION OF PACKAGING PROFESSIONALS? Having the Certified Packaging Professional designation shows that the industry has people who are highly competent in what they do and that the designation is ‘live’. It is not a designation that you get and then do not need to work at to keep it live – that is the beauty of it.

AIP NEWSLETTER OCTOBER 2016

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DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016 ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALAND

To register to attend any of the events simply email info@aipack.com.au or visit the events page on www.aipack.com.au

OWNING IT: COPYRIGHT, CONTRACTS AND THE LAW HALF-DAY TRAINING COURSE

* = 12.5 CPE's

When: Wednesday 5th of October Where: Viewpoint Centre Presenter: Sharon Givoni

Following on from the recent publication ‘Owning It: A Creative’s Guide to Copyright, Contracts and the Law’ by renowned Melbourne intellectual property lawyer Sharon Givoni the half-day training course aims to demystify copyright, contracts and intellectual property law for Australians working in creative industries and running their own businesses.

NEW The Owning It: Copyright, Contracts and the Law Half-Day Training Course will provide attendees with COURSE a broader understanding of how Intellectual Property Laws impact on packaging, food, beverage and manufacturing businesses. The focus will be on how to be proactive rather than reactive and preventing problems for arising and also how to protect what YOU OWN.

AIP/SCAA JOINT TECHNICAL DINNER When: Wednesday 5th of October Where: Box Hill Golf Club *=3 Speakers: TONY DALLEORE CPE's General Manager MacDermid Graphics Solution GRAPHIC ARTS INTEGRATION WITH COATINGS Tony’s presentation will overview MacDermid’s role in the interaction between advertising bureaus, graphic artist and printers in determining the efforts that go into preparing packaging materials for used by many of the Consumer Buying Groups to attract the consumer at retails outlets.

JASON KIRWOOD Southern Region Manager Nordson Australia OPTIMISATION: A KEY INGREDIENT TO WELL-SEALED, WELL-PRESENTED PRODUCTS. Jason’s presentation will overview optimisation – a key ingredient to repeatedly producing well sealed, well presented saleable product.

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Heat and Control offer packaging and inspection equipment featuring accurate and reliable Ishida weighers and checkweighers, Ceia metal detectors, and Tomra food sorting solutions to suit any production requirement.

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AIP NEWSLETTER OCTOBER 2016

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DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016 ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALAND

To register to attend any of the events simply email info@aipack.com.au or visit the events page on www.aipack.com.au

FOODTECH PACKTECH 2016 COME AND VISIT THE AIP ON STAND 2037

www.foodtechpacktech.co.nz

When: 11th to 13th October Where: ASB Showgrounds, Epsom, Auckland What: Running strong for over 20 years this free to attend event brings industry professionals and decision makers together providing a forum for education, discussion and the sharing of knowledge and expertise, critical in the sustainability and growth of the industry.

ACCESSIBLE PACKAGING DESIGN: EASY TO OPEN & EASY TO USE HALF-DAY TRAINING COURSE (Alongside FoodTech PackTech) When: Wednesday 12th of October Where: ASB Showgrounds, Epsom, Auckland Presenter: Michael Grima MAIP, Founder, QDesign Enterprises

NEW COURSE IN CONJUNCTION WITH

NZ

* = 12.5 CPE's

This half-day training course will allow attendees to become aware of the required design requirements and understanding the Ease of Use packaging design tools which includes examples from around the world.

It will also provide information on changing household demographics, meal preparation requirements and case studies from users. Attendees will learn measuring techniques, injuries caused by packaging and current consumer satisfaction levels with packaging accessibility.

UNDERSTANDING SUSTAINABLE PACKAGING INNOVATIONS & TRENDS: FOODTECH PACKTECH SEMINAR When: Where: What:

NZ

Wednesday 12th of October ASB Showgrounds, Epsom, Auckland Come and hear three leading sustainable packaging experts discuss the latest trends and innovations available to the industry on Wednesday the 12th of October 11.00 am to 12.30 pm. Speakers include James Romhany, National Sales Manager, Confoil NZ Ltd, Anthony Peyton MAIP, Director, GreenChip and Dr Carol Lawrence PhD FAIP, Director, 3SustainAbility. At the end of the session the three speakers will open up to an interactive question and answer session at the end from the attendees.

James Romhany National Sales Manager Confoil NZ Ltd

CONSUMER SENTIMENT TOWARDS PLASTICS AND FOAM: PULP AND DUALPAK AS ALTERNATIVES TO REPLACE CPET AND POLYSTYRENE This presentation will discuss Consumer sentiment towards plastic and foam and how some companies are moving to Dualpak and Pulp board trays as a sustainable alternative. These innovative paper products are compostable and can be recycled, touching on sustainable forestry as a raw material resource alternative to resins.

Dr Carol Lawrence PhD FAIP Director 3SustainAbility UNDERSTANDING ENVIRONMENTAL IMPLICATIONS OF FILM AND PAPER LABELS AND SAVE FOOD WASTE INITIATIVES Food labelling is the most diverse of all label end-uses, providing eye-catching branding whilst displaying critical consumer information - and the selection of the right label is key to the fine balance in ensuring the package can be disposed of responsibility at the end of life.

Anthony Peyton MAIP Director GreenChip FRESH SUSTAINABILITY INITIATIVES FOR DESIGNERS AND MARKETERS Sustainable product and packaging design is now a fundamental business requirement. It is driven by: consumer pressures; voluntary business commitments; and global initiatives such as the United Nation’s Sustainable Development Goals that include targets for the circular economy and food waste reduction.

AIP NEWSLETTER OCTOBER 2016

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DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016 ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALAND

To register to attend any of the events simply email info@aipack.com.au or visit the events page on www.aipack.com.au

AIP VIC CHRISTMAS DINNER

FOODBANK CHRISTMAS HAMPER PACKING DAY

QLD

When: Friday the 9th of December Where: Officers Mess, Victoria Barracks What: Members spend the day packing Foodbank Hampers to distribute to those in need at Christmas; many of whom are without employment, families with young children and living on the poverty line.

When: Wednesday the 23rd of November Where: Quaff Restaurant 436 Toorak Road Toorak VIC 3142 Located in the heart of Toorak village Restaurant What: Quaff is the perfect place to get together and enjoy sumptuous food from a sophisticated Modern Australian Menu, which is seasonally crafted by the chief John Pfanis.

The AIP private dinner will be in the spacious upstairs Crystal Room, which has its own bar and outdoor courtyard.

In six years the APPMA, in conjunction with the AIP, the SCLAA and the QSCLC, have packed 4300 hampers to the value of over $541,000. Nominate your company, your social club or even your family and friends to help collect or purchase items, or even donate funds towards 1000x items from Toothpaste, Toothbrushes, Shampoo, Soap, Deodorant, Tinned Food, Rice, Pasta, Razors to name a few. Help us to make Christmas a brighter time for those in need. If you would like to help with the 2016 Foodbank Hampers Project please email appma@ appma.com.au today

COME AND SEE THE AIP ON STAND 122

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AIP NEWSLETTER OCTOBER 2016

PACKAGING INNOVATION OF THE MONTH BEER BUCKET PAINTS A UNIQUE MARKETING AND USE-OCCASION PICTURE David Luttenberger, Global Packaging Director, Mintel INNOVATIVE FEATURES • DIY structure and whimsical on-pack message and graphics allude to paint, paint ingredients, and the task of painting • Large branded metal bucket can be reused as a portable beer cooler or for other general household chores CONSTRUCTION MATERIALS • The container is a 3-piece metal bucket. It features an integrated carry handle and metal press-on lid. The bucket contains a multipack of 6 330ml glass bottles of beer and one rinse glass. The bucket is litho decorated.

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ith the beginning of Australian summer just around the corner, brewers will be seeking unique and creative ways of attracting the attention of Aussie beer drinkers. To that end, retailers Down Under might want to consider the novel way in which Belgium beer brand Vedett has rolled out its latest premium multipack in France.

Playing off the home improvement/ DIY trend, Vedett’s multi-pack of premium blond and IPA beers, resembles a large, industrial-size bucket of paint. The beer bucket features graphics resembling a paint roller, which the roller is in the recognizable shape of Vedett’s double-shouldered glass beer bottles. Nested within the six 330ml bottles, Vedett included a branded rinse glass. The combination of the branded bucket and beer glass emblazoned with the Vedett logo, creates strong initial and repurchase consideration – exactly what brewers seek when attempting to engage beer drinkers loyal to the brand as well as those it’s trying to court for the first time.

Contained within the metal bucket are four bottles of Vedett extra blond beer, two bottles of Vedett Extra Ordinary IPA and a branded beer glass – all for the very tidy price of just US$10.81 (14.47 AUD).

The information on the secondary pack engages with consumers in an entertaining and fun way, making references to painting, all the while jokingly warning beer drinkers not to paint their walls with Vedett beer.

This unusual marketing approach and creative/disruptive packaging design provides the brand with a stand-out retail shelf appearance as well as allows them to connect with a younger and more energetic audience.

PACKFOCUS

The portability factor of this handled bucket also plays directly into consumers’ more active lifestyles. The multi-variety pack reinforce the desire to experience and share a favourite brand with friends outside of the home.

Brand & Product Name

Vedett 33

Product Category

Alcoholic Drinks

The bucket also speaks to trend emerging among US consumers, and which will or likely already has penetrated other global markets – that being some 63% of US consumers actively seeking packaging they recognize as having an alternative or secondary use, even if they ultimately want to or do recycle it.

Date Found

July 2016

Engaging beer drinkers with both visual packaging cues and creative product varieties has become harder as Australians are drinking less beer than ever, according to Mintel’s Global 2016 Annual Global Beer Report. That said, Aussies consume an average of 53 litres per capita, according to the Brewers Association of Australia and New Zealand.

While that’s no drop in the bucket, per se, Australians’ dwindling consumption of alcohol in general reflects rising health and wellness priorities, as well as rising alcohol taxes. These factors could bode well for makers of premium brews, such as those from Vedett, as Australian consumers are turning to quality over quantity when they do imbibe.

Using such unique packaging and clever messaging as Vedett, might bode well for Australian brewers, who must recognize and respond to the challenge of fitting into new consumer lifestyles.

Mintel is the leading global consumer market intelligence agency. Their international team of packaging analysts has a combined 50 years of experience and travel the world to share our insights and analysis with clients in the US, Europe, Latin and South America, and throughout the Asia-Pacific regions on a regular basis. For more information, please visit: http://www.mintel.com/packaging-market-research

Country Found France Manufacturer

Duvel Moortgat Belgium

Primary Package Manufacturer

Owens Illinois

Package Details Secondary package is 3-piece metal can with a metal press-on lid and an integrated carry handle. Primary packages are brown and green coloured 300ml glass bottles with paper labels and crown caps Innovative Factors The large, metal bucket not only creates differentiation and point of sale appeal, but it works to help make the product portable, which fits with consumers active, on-the-go lifestyle and use occasions. The unique graphics and onpack messaging connect with consumers on an emotional, even whimsical level.

The handled bucket not only enables consumers to carry it from the store or to a more specific use occasion venue, but it affords the opportunity for secondary use as a beer cooler or even for household chores, all the while tapping into the branded graphics that help build repurchase consideration no matter the secondary use occasion.

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ARE YOU INTERESTED IN ATTAINING THE INTERNATIONALLY RECOGNISED AND HIGHLY-VALUED CERTIFIED PACKAGING PROFESSIONAL (CPP)® DESIGNATION?

ISN’T IT TIME THAT YOU JOINED RECOGNISED PACKAGING EXPERTS FROM AROUND THE WORLD WITH THE INDUSTRY’S LEADING PROFESSIONAL DESIGNATION? Attaining the CPP® designation is an excellent investment in your professional development and the credential defines the packaging professional and allows organisations to seek out and hire the right professional based on verified knowledge, skills and industry contributions. Using the CPP® program to assess and evaluate one’s professional competency validates you as internationally proficient as a packaging professional; a cut above your peers. The Certified Packaging Professional (CPP)® designation is a registered trademark of the Institute of Packaging Professionals (IoPP) and is now internationally recognised by both IoPP and AIP. WHO IS ELIGIBLE? Peer reviews of each individual in multiple dimensions: · Educational background. · Industry experience. · Professional accomplishments. · Specific and relevant training. · Practical experience. · Professional contributions.

WHAT ARE THE BENEFITS? · International and public recognition for the qualification. · CPP® post nominal that is globally recognised. · CPP® recognises the designation as a commitment to excellence in the packaging profession. · CPP® credential demonstrates that a packaging practitioner possesses packaging knowledge, experience and skills to the degree that they deserve recognition as a true packaging professional.

MAKE HISTORY BY BEING ONE OF THE FIRST CERTIFIED PACKAGING PROFESSIONALS (CPP)® IN AUSTRALASIA… TO FIND OUT MORE ABOUT THE CPP® PROGRAM, COSTS AND ELIGIBILITY CRITERIA PLEASE CONTACT THE AIP ON INFO@AIPACK.COM.AU OR PH: +61 7 3278 4490