President’s Word
Pierre Pienaar* The packaging industry has been under the spotlight in this challenging time of COVID-19. More than ever, packaging has been tested in so many ways. Packaging has saved the product on so many levels and allowed the consumer to be safe. I have no doubt our industry will emerge on the other end of this pandemic with a much stronger public awareness and clarity of the key role packaging plays in our lives. There has been an overwhelming fear of consumers of being exposed to and catching COVID-19, which is currently a driving force behind safe packaging. The response to this has been that companies and brands have had to adapt to meet consumer’s new demands. Not only are consumers washing their hands more frequently and using more sanitiser than they have ever used before, they are also increasing their use of household disinfectants and