THE
WORLD OF
ISSUE 1
September 2011
■ The world is getting cooler ■ Editorial
AIRCONDITIONING
■ Product News Lite Vision Plus Air-to-air heat exchanger
■ World Wide Web The new website
■ AIR-COND is always in movement New faces at AIR-COND
■ BABY ALERT in order processing ■ TOSHI-BEAR is thinking about … 100 per cent summer
■ Reference TOSHIBA Digital Inverter
■ DATES fall-winter 2011/12 ■ Photo competition
EDITORIAL
The world is getting cooler
WELCOME
T
he global economic upturn was largely responsible for the significant increase in sales of air conditioners in 2010. Thus one reads in the special issue “World Air Conditioner Market” (JARN) about an increase of the world market in 2010 of amazing 20%! China reigns supreme, followed by the United States. Europe still struggles to connect with the top results for the years 2007 and 2008. While there was a significant recovery after the market downturn in 2009, the peak in 2007, sold 8.6 million room air conditioners, could not be caught up by now. The best growth rates recorded in Europe as well as in many other countries concerned the VRF business. In 2009 there were sold in Europe around 79.900 VRF outdoor units, in 2010 at least 96.600 - that’s an increase of 21%. It will be waiting to see the numbers of 2011, because summer has almost gone. Once again it has shown the air conditioning industry in our region just how big the impact factor “weather” is still on the summer business. Especially in the Residential segment the stocks across Europe are full, it beckons with actions and hopes to “prettify” the balance a bit.
Also AIR-COND laid until the end of June to plan, the markets in Austria and the Czech Republic were performing excellent and it would have been probably become a top summer, had it not been of July. Wet and so cold - also in the South! Let’s be surprised what is about the predicted JARN sales figures for 2011. Worldwide, it is indeed a market out of 94.5 million air conditioners. For Europe they estimate a sales volume of around 6.6 million. That would mean a growth of 3%, actually a realistic assumption, but maybe also difficult to realize facing a mad summer.
World market of air conditioners (Mio.) 2005
2006
2007
2008
2009
2010
2011*
China
19,5
20,2
24,5
23,2
28,2
36,2
39,8
USA
16.6
17,0
16,9
15,2
11,8
12,7
13,5
Japan
8,3
8,4
8,0
8,6
7,4
8,9
8,2
Europe
6,0
7,4
8,6
7,8
4,9
6,4
6,6
Rest **
13,6
17,7
20,7
20,5
21,5
24,5
26,4
Total
64,0
70,7
78,7
75,3
73,8
88,7
Fresh off the press, we present a new AIRCOND information tool, which is still delivered in good old-fashioned way on paper and by post: The AIR-COND journal “The World of Toshiba Air Conditioning”. Hopefully it is for YOU a nice break from all the stressful and digital information overload from the Internet and for US a good opportunity to share important and interesting news with you. Our goal is to compile a colourful mix of information from the company, industry, from the product management and our markets. Also interesting Toshiba references should find place in each issue. “The World of Toshiba air conditioning” is a joint product of the creative minds of the AIR-COND and we all hope that you are inspired by the one or the other post or even bring a smile. Enjoy reading!
94,5 Source: CCI
* *Jarn forecast for 2011 ** Rest: Asia, Middle-, Latin- and South America, Middle East, Africa and Oceania
Dagmar Unterrainer, Marketing
Growth in the VRF market 2009
2010
China
276.000
+70%
328.000
+19%
Japan
99.500
-5%
104.000
+5%
Europe
79.900
-8%
96.600
+21%
South Korea
45.100
+13%
60.000
+33%
USA
11.200
+24%
14.500
+29%
India
8.700
+38%
14.300
+64%
Rest
79.600
k.A.%
54.300
32%
Total
79.600
+25%
671.700
+12% Source: CCI
Editorial team
THE WORLD OF
Product News
AIRCONDITIONING
Better, clearer and with a new look: the TOSHIBA WEBSITE
Elegant, clear and with lots of convenient features. The new Lite Vision Plus. LITE VISION PLUS – intelligent and stylish Lite Vision Plus, this is the new comfort remote control, which is very successful not only in design but also in terms of features. Better known under the name RBC-AMS51E-ES it offers an extended energy-saving mode, a backlight and a multilingual menu (including English and German). Very practical is the function to name individual rooms or the multiple programmable weekly timer function. With the new Lite Vision Plus, Toshiba has launched undoubtedly a beautiful and intelligent remote control that kicks on an excellent response in the market.
Improving air quality and efficiency by use of air-to-air heat exchangers With the Toshiba air-to-air heat exchangers of the VN-series all rooms are well supplied with fresh air, which is highly efficient preconditioned with the energy of the exhaust air. There are hardly noticeable additional costs, the rooms can be supplied with fresh air and the air can be even moistened if necessary. Toshiba currently offers seven models from 150 m3/h to 1000 m3/h air flow volume. The systems can be configured with the TCC Link control system or alternatively controlled with a separate remote controller. Fresh air is important to increase the efficiency and well-being of people.
A
fter the revision of the partner web page these days the new global TOSHIBA air conditioning website went online. The contents were lightly slimmed down, mainly not to overstress end users and prospective customers. The internet performance on www.toshiba-klima.at presents itself in a brand new look and informs about Toshiba air conditioners in a compact way. Besides the overview of the product portfolio it has been tidied up with the most common misconceptions and we tried to make clearer the added value of “heating” and “dehumidification”. All products are explained briefly, more information “man or woman” can get over the datasheet or contact form. Currently the website is available in German and English language. The languages Czech, Croatian, Hungarian, Slovenian and Slovakian are still in progress and expected to be online in October. Maybe you would like to risk a click into the Web at www.toshiba-klima.at to convince yourself about the new Toshiba website.
THE WORLD OF
PERSONNEL
AIRCONDITIONING
AIR-COND is always in movement
A
fter some internal changes at the beginning of this year there has happened a lot at AIR-COND. Much energy was spent to fill the vacated positions competently respect. to strengthen various depart-
ments by additional staff. The marathon of interviews has finally paid off and new employees are already part of the AIR-COND team.
Name: Christian Rumpl Born on: 04.12.1970 Zodiac sign: Saggitarius Family: not married now, soon father As a child I wanted … to become somebody who does a handicraft work I became: … a service technician, refrigeration master and now technical supervisor at AIR-COND At AIR-COND since: 11th April 2011
My job: everything around technics That’s important for me: good cooperation with customers and colleagues I am … sociable, open and adjustable to other people That reminds me more difficult: … dealing with the computer My hobbies: Family, meeting friends & driving my Enduro and Trial Motto: Never give up.
Name: Bernd Taucher Born on: 23.08.1990 Zodiac sign: Leo Family: … dating … As a child I wanted … to become a policeman or a professional soccer player I became: a technical employee, but my career has only just begun – so let’s see At AIR-COND since: 14th February 2011 My job: Back office for technical and
sales dep. That’s important for me: positive work environment I am … friendly, reliable and flexible That reminds me more difficult: … waiting … My hobbies: Sports (soccer!), going out with friends Motto: Live each day as if it were your last.
Name: Eva Rogić Born on: 30.06.1980 Zodiac sign: Cancer Family: related, one son six years old As a child I wanted … to become a singer I became: commercial employee At AIR-COND since: 1st August 2011 My job: Sales department – I deal with your orders!
That’s important for me: a pleasant working atmosphere & that the job is fun I am … committed and reliable That reminds me more difficult: … being patient … My hobbies: Music, relaxing, sports and spending time with my son Motto: “If you stand for nothing, you will fall anything”.
BABY ALERT in order processing
I
t’s obviously how big the pleasant anticipation of Ms. Margrit Fuchs of her new role as a mother is! She left us (temporarily) in late August for maternity leave after more than 15 years at AIR-COND. It’s her first child and the baby is expected for January 2012. If the ultrasound is not wrong, it should be a girl. The entire AIR-COND team is really happy for her and wishes Margrit – even in this way – all the best, good health and a very good time with the baby.
She shines brighter than the sun – Ms. Fuchs becomes a mother.
TOSHI-BEAR is thinking about … 100 % SUMMER
W
ith temperatures above 30°C, we are just in the last days of summer, the morning fog foreshadows the imminent fall and thus it is time to take a conclusion of the summer, of this strange summer. One particular word I found remarkably often this summer: per cent (Italian/Latin - per cento - of hundreds.) On the front page we read about an increase of 21 per cent in the air conditioning market in Europe, we were glad about partially 3-digit percentage turnover increase in the first months of this year, but the enthusiasm needs to be stopped suddenly, when we needed to follow the weather scientist who reported the worst July since 100 years. With higher percentage of cool and rainy days, the air condition industry put their heads into the sand symbolically. Nevertheless – the last days/weeks made it also for the toughest percentage analysts to an average one, anyway, our business – after times of global economic crises – has cancelled its optimism together with its summer vacations. The daily fight for percentages is omnipresent, starting with the end user, who wants to see the air conditioner always cheaper, the air conditioner, which changed its character from a luxury good to a basic commodity long ago. He is disorientated because of internet and do-it-yourself stores and he doesn´t recognize global price increases, milk and flour as well as apartments and petrol, so why the air conditioner needs to become cheaper? We are proud to sell a product for which percentage is used for quality and energy saving, more than 40 per cent less energy consumption thanks to our inverter driven systems compared to fix speed units, lots of percentages in savings of heating costs thanks to our air-to-water heat pump ESTIA compared to conventional heating systems or 100 per cent inverter control in our SMMSi VRF system, but also less than 0,5 per cent warranties – these are the values convinced to 100 per cent TOSHIBA quality. We´re all in the same boat, for that we are ready to discuss about one or another per cent of discount, but we will not offer 30-per-cent–actions, because our partners – economic driven – wouldn´t see us in the same boat. Yes – we are making business, we all want to earn one or another per cent, we will have better and worse months, but for one thing our partners, the TOSHIBA-family can be sure: We as AIR-COND will always do 100 per cent for our customers, every single one of us.
THE WORLD OF
REFERENCE
AIRCONDITIONING
DATES fall-winter 2011/12 ➜ Advanced ESTIA Training 27th, 28th, 29th September – German 3th, 4th October - English One-day event ➜ Advanced Controls Training 10th – 13th October, Toshiba Training centre in Leatherhead / UK ** fully booked ** ➜ Train-the-Trainer – AIR-CONDTIONING Workshop Export, focusing on distributors Dates scheduled for November / December 2011
TOSHIBA Digital Inverters are extremely reliable, designed for continuous operation and very efficient.
DIGITAL INVERTER – a class of its own!
O
riginally, for the shopping centre recently opened in Eisenstadt there was planned a rather conventional heating and cooling system for the 13.200 m2 area. The heating of the sales floors should happen with natural gas, a water chiller and fan coil units should provide for adequate cooling in the summer. It was probably Mr. Peter Stari’s intervention, Managing Director of MS Klimatechnik Holding GmbH, that nothing came of it. Just in time during the late planning phase he introduced the high efficient air-to-air heat pumps. The facts spoke clearly for TOSHIBA: lower installation costs, lower operating costs, independency from fossil fuels, only one system and an environmentally friendly solution. After all, his arguments were so convincing, that the project was rescheduled again and the Shopping Park is now cooled and heated with Toshiba Digital Inverters.
Furthermore, the different requirements for controlling the devices could be solved professionally by Toshiba. The majority of the plant was equipped with individually adjustable cable controls, while two shops have preferred control over their headquarters. No problem for the new comfort remote control that implements the program after a predetermined time all the requirements.
BONUS: One AVANT INVERTER free of charge for each reference (one image or multiple images of a series), which is used by us.
THE CRITERIA:
We would like to point out that only the team of AIR-COND will decide about the photo materials!
Installed devices in a stylish/interesting surrounding (indoor & outdoor units)
SEND YOUR PICTURES DIRECTLY TO: bianca.hohl@air-cond.com
PICTURE QUALITY : 300 dpi • Short comment to the plant • Consent that the picture can be used from AIR-COND
➜ TOSHIBA INCENTIVE EXPORT 23rd – 25th January 2012, Nightrace Schladming ➜ TOSHIBA INCENTIVE AUSTRIA 1st – 8th February 2012, Bangkok
The maximum total cooling capacity is 1,200 kW and 1,400 kW the maximum total heating power. As indoor units of the monovalent system there were installed Toshiba 4-way cassettes. Depending on the architecture they have been installed suspended or mounted in the ceiling construction. Four individually adjustable louvres provide a perfect air distribution and prevent unpleasant temperature variations. The outdoor units supply also air curtains and the ventilation systems with cooling or heating upon demand.
PHOTO COMPETITION We are looking for the best photos of installed Toshiba air-conditioners and reward them! Our documents and websites should be improved by photo materials of real installations, and we hope for your cooperation.
➜ AIR-COND PLANT HOLIDAYS 27th December 2011 – 5th January 2012
Deadline: end of February 2012
Haushamer Straße 2 A-8054 Graz-Seiersberg, Austria Tel.: +43 316 80 89 Fax: +43 316 82 63 71 E-mail: office@air-cond.com www.air-cond.com