airdrielife is the leading platform to inform, entertain and engage
Airdrie and area
Our editorial focus has always been “celebrating the good life in Airdrie” and that means we take the positive spin on stories. No drama here. Unless it’s a stage production we are promoting!
We support the advancement of local business, we elevate the lifestyle experience and make an for impact causes in our city. our purpose
Airdrie continues to be one of the fastest-growing municipalities in Canada with a 26.8 per cent increase in population since 2016.
Overall, City Administration is forecasting a total 10-year population increase (2023-2032) of approximately 40,632 people, reecting a 4.3 per cent average annual year-over-year growth rate or approximately 4,000 people a year. This could translate into Airdrie reaching a total population of 100,000 by 2028.
Our population median age 33
Average family size 57%
of residences are owned vs rented 3.1
73.6% of residents have post secondary education
Why has airdrielife succeeded?
Besides our quality content and packaging, we have grown with the city and never run out of stories!
our distribution
airdrielife reaches a large part of our region, available in more than 200 locations in Airdrie and Balzac and more than 100 locations in Calgary. In fact we are the ONLY Airdrie focused publication you will nd in Calgary.
We are prominently featured and displayed in CrossIron Mills, which has trafc of more than 9 million per year
And we live 24/7 online where you can nd all 70+ issues of airdrielife available to ip through digitally at airdrielife.com.
Our racks are monitored and relled bi-weekly and we are anticipating a growth in distribution this year.
CrossIron Mills
Calgary
Sorry this happens a lot! We are constantly refilling!!!
READERS TRUST US
93%
of readers surveyed agree or strongly agree airdrielife is a reliable and trustworthy source of information about their city and community
READERS LIKE ADS
90%
of readers surveyed agree/strongly agree the ads in airdrielife are relevant and interesting to them.
MULTIPLE AD VIEWS
83%
of people who read airdrielife keep the most recent issue around the house for at least a month, meaning your ads gets seen over and over again.
ADVERTISING DRIVES SALES
80%
of readers who participated in our 2023 survey say they have purchased products/services based on ads or editorial in airdrielife.
our editorial
Since 2004, every issue of has been a positive reection of life in Airdrie. airdrielife
We are about celebrating and highlighting great people, programs, causes, businesses and services. As we head into our 22nd publishing calendar in 2025, we invite you to join our pages featuring four distinct editorial categories:
our editorial
In addition to our regular features on such topics as entertainment, food, decor, home building, business, events and causes, we also have four distinct features each season.
Spring
Amazing Airdrie Women
Our largest feature of the year with more than 40 nominated women celebrated on the pages.
Summer
Men We Admire
Meet guys recommended by readers who make a difference and inspire others.
Fall
The Annual Arts Issue
Everything arts and culture is celebrated with an extra focus on the talented artists and performers who breathe colour into our city.
Winter
Awesome Airdrie Kids
Our youngest citizens are featured from submissions from schools, teams and community groups
branded content
Attach your brand to content that builds awareness for your business with stories that share your values. We can custom create branded content to match your areas of expertise and company culture.
custom publishing
We create separate publications that are either inserted in airdrielife, or stand alone in print and/or digital formats
Promote your brand with a postcard or brochure. We provide design, printing and insertion starting at under .30 cents each. Blow-in, glue or stitch-in options available.
specialty covers inserts
From z-folds to aps, you can “be on the cover” in an engaging and powerful way. Ask about a custom creative solution for your business.
Amazing Airdrie Women
Since 2011, airdrielife has proled more than 500 amazing women in our city through the Amazing Airdrie Women Awards program. In 2025 thanks to our sponsors, we will continue to honour and recognize the unique contributions being made by women in our community.
We feature all the nominees in the spring issue of airdrielife and celebrate everyone at a gala awards event in April 2025. It’s one of Airdrie’s most moving and anticipated events of the year.
Sponsorships are available on a rst come rst serve basis with many sponsors owning their rights for 15 years and counting!
Awesome Airdrie Kids
A recognition program to celebrate kids between the ages of six and fourteen who are role models for their generation.
All eligible kids are featured in the winter edition of airdrielife and feted at their own special family party the following January.
Sponsorships are rst come rst serve and are an excellent way to connect with families in the city.
our digital presence
With more than 64,000 visitors to our website annually, our award-winning website is a seamless extension of our print product and your marketing.
781px x 91 px high
300px x 250 px high
300px x 600px high
781 px x 91 px high
Web ads must be supplied in JPEG or PNG format only. NO exceptions. Please provide a URL.
We post exclusive content each week first on our a-list and then shared on social and linked to our lifenow home page. You can be the exclusive sponsor of this feature for only $150/week (min 4 weeks)
digital flip book
Every print issue of airdrielife is converted to digital and lives forever on our website. You can enhance the digital version of your ad with links, slideshows, videos and more AT NO COST!
Our average open rate is ,46% DOUBLE the industry average!
Our weekly e-newsletter provides exclusive contesting, news and more a great way to reach readers weekly
Leaderboard ad $225 per week
Rectangle ad: $195 per week
Square ad: $100 per week
Contest providers: $50 plus min $50 prize
social
We have a limited number of social posts slotted for advertisers. We work with your supplied creative messaging to ensure the best outcome mixing posts and stories tagging/linking you each time. Each social buy is $195 and includes both Instagram & Facebook .
Special DIGITAL GOLD Offer:
Purchase a one month digital campaign and save! You get:
4 a-list ads
4 social posts (1 per week)
1 large website ad for 4 weeks
Reg $1480 only $995
2025 specs & deadlines
SPRING 25
25
25
24
25
3
2
FALL 25 AUG. 1 AUG. 1 AUG. 8 SEPT. 2 WINTER 25 OCT. 24 OCT. 24
3
31 NOV. 25
Keep crop marks off the bleed. There may be a charge if not properly submitted. (See diagram, if you require further instructions please contact us.)
LIVE AREA & BLEED All type and graphics not intended to trim should be positioned .375” or more from trim. Artwork intended to bleed must be created with a minium of .125” image area beyond trim area to guarantee consistent bleed.
IMAGE REQUIREMENTS Ads should be submitted in high res print quality pdf format. all images (including embedded files) provided should be final, colour corrected, high resolution 300 dpi CMYK files.
No spot colours accepted. All colours must be converted to CMYK. Maximum ink density 300% Minimum screen density 10%. High resolution images should not be scaled up more than 115% to maintain image quality. All eps files must have text converted to outlines. If files are prepared improperly and mechanical requirements are not met, airdrielife will NOT guarantee the reproduction of the ad.
All ad material must be submitted on deadline or additional charges may occur.
Send ads to
Cost shown is per issue. Monthly payments available on annual contracts only. 40% discount available to NFP and registered charities. Guaranteed positions 15% surcharge
Annual advertisers with a 1/2 page or larger receive a FREE website ad. (Large box, $300/mo. value)
We are happy to provide design services to you free of charge as long as deadlines are met. We will provide a maximum of three (3) proofs. Any more will be charged at $25 per proof. Missed deadlines are also subject to rush charges.
