Air New Zealand - #AirNZPaperPlane

Air New Zealand - #AirNZPaperPlane

Air New Zealand is no stranger to using the viral nature of online media to help promote the airline. It has pro-actively courted both the Lord of the Rings and Hobbit franchises to help raise awareness of the carrier.

This time ANZ used its social media outlets to promote the launch of its new ‘fern’ livery that was recently rolled out and is first featured on one of its A320 aircraft.

The airline has created two printable pdf sheets which could be downloaded from its social portal ‘theflyingsocialnetwork.com ’, and featured cut-out paper planes that could be assembled and played with as executive toys.

Air New Zealand then suggested participants should assemble the planes and take a ‘creative’ picture of the selfmade aircraft. Using both Instagram and Twitter, creators of the origami-jets could showcase their entries using the hashtag #airnzpaperplane.

A variety of entries showed the aircraft in hand-made paper airports, floating above cotton wool clouds, and even on the glareshield of a cockpit, and some of these winning the prize of a real model aircraft of the A320 sporting the new livery.