Turkish Airlines - Invest On-Board

Turkish Airlines - Invest On-Board

Istanbul’s startup sector, known as the ‘Digital Bosphorus’, is thriving. So when Turkish Airlines wanted to promote the city’s technology and Internet start-ups, it decided to do something different. The airline’s new ‘Invest On Board ’ program streams pitch videos from startups to the in-seat screens of passengers in Business Class, providing participating startups with a captive audience for their pitches.

Or as THY puts it:

Invest on Board is a one of a kind opportunity for investors flying Turkish Airlines Business Class to invest in hand-picked startups. Finding the next big business has never been so effortless.

The aim of the program is to help investors take advantage of a time when they are typically away from their phone and business tasks and can concentrate on the presentations. If any of the startups seem interesting, their contact details are made available for investors to follow up once they’re on the ground.

The project, which is also showcased on YouTube and on a microsite , is run by Turkish startup accelerator Etohum and the short videos, which run under two minutes, advertise mostly Turkey-based startups. Participating startups in the first batch of IFE pitch videos include home accessories e-commerce site Dekoreko, commerce platform Ganipara, and dating service Pembe Panjur. Startup companies can apply via the ‘Invest On Board’ website for a chance to be featured on Turkish Airlines’ IFE system.