Southwest - Luv Surprise

Southwest - Luv Surprise

Southwest Airlines’ stock exchange code is LUV and to celebrate this Valentine’s Day the airline set out at airports across the USA “showing its LUV ” to passengers with free gift cards and complimentary drinks.

Southwest employees greeted dozens of unsuspecting customers on Valentine’s Day at several of its 96 destinations across the USA and surprised them by giving away USD500 Southwest giftcards.

One of the lucky passengers receiving a USD500 gift card was a family with the last name ‘Love’ who flew with Southwest to Colorado for a family ski vacation. “We had been traveling all day, it was so late and there was really nobody in the airport,” Julie Love said. “This guy just came up to me and said,

‘Wow, how many tickets did you have to buy to get here? I bet that can be expensive.’ All the sudden, I see these cameras and lights behind him,” she said. “I knew something was going on.” More customers’ reactions are captured in this video .

In addition to giving customers gift cards, Southwest for years has also been serving passengers flying on February 14th complimentary cocktails, beer or wine, based on the idea that passengers are Southwest’s Valentines. The airline also sent members of its Rapid Rewards loyalty program a voucher good for four free drinks on their next flights with Southwest.