TAP Portugal - Portugal Stopover

According to Ad Week, TAP Portugal’s stopover programme aimed at North American travellers on their way to Europe is proving to be a huge success, with passenger traffic from the US to Portugal having doubled since the scheme launched in 2017.

This Autumn, the Portuguese national airline is giving the campaign an extra push through a New York focused ad campaign. This involves ads on the top of NYC taxi cabs, a mural in Brooklyn and cartoon videos on Hulu.

TAP Portugal is only the latest in a series of airlines running stopover campaigns. Icelandair and Finnair are two carriers who have a track-record of doing this very successfully.

Similarly, Etihad last year launched a campaign highlighting all the things you can do on a 48 hour stopover in Abu Dhabi (our cover story last June).