Sydney Airport - Keith & Brent

Airline fees are of course only one part of the average airport’s revenue stream, the other two elements being retail and parking. As a result, most airports try and aggressively promote both of the latter two elements (as well as investing in airline marketing campaigns).

Sydney Airport’s answer to get more people parking their cars at the airport has been to launch a “branded mockumentary” featuring Australian YouTube stars and comedians, the “Bondi Hipsters.”

The two Bondi Hipsters play two Sydney Airport car park attendants called “Keith” and “Brent” Keith and Brent star in a four part series aired on the airport’s social media channels. For example, in the first episode they help a customer called Nathan try and find his Prius by ruminating over random subjects such as Elon Musk’s claim that we are living in a Matrix style simulation.

Later episodes feature the duo working in the call centre, fielding queries and a “workplace dispute” on whether there should be ham or prawns on the menu at Christmas.