LAN Colombia - #LANLevaElPibeABrasil

LAN Colombia - #LANLevaElPibeABrasil

As Colombia-based Avianca was named the Official Airline of the Colombian national soccer team who for first time in sixteen years qualified for the 2014 World Cup in Brazil, the country’s other major carrier – LAN subsidiary LAN Colombia – was faced with the challenge to come up with alternative ways to benefit from Colombia’s World Cup participation.

LAN Colombia came up with a creative way to reconnect Colombians with memories of their last success in a World Cup by appealing to the most popular soccer player in the national football history, Carlos Valderrama. Also known as ‘El Pibe’ (The Kid), Valderrama played 111 caps for the Colombian national team and is known for his iconic afro hairstyle.

The same day Avianca was set to take the national soccer team to Brazil in a private charter, passengers onboard LAN flight 3505 from Bogota to Sao Paulo were surprised to see Valderrama donning an apron and join the crew to provide service to passengers on board. During the flight, passengers took photographs with Valderrama and celebrated the upcoming World Cup at 30,000 feet with tricolor wigs, Colombian soccers shirts and other gifts from the airline.

Broadening the ‘micro event’ to its social media channels, LAN also shared images of the inflight event with its Facebook fans and Twitter followers.

A video of the event by LAN on YouTube took only took 48 hours to reach over 190,000 views, 3,500+ likes, 1,500+ shares and 1,000+ comments, and reached more than 2.350.000 people in total.