KLM UK - Why Did We Invite Your Brother?

KLM UK - Why Did We Invite Your Brother?

Made to raise awareness of the fact that it flies from more UK destinations than any other carrier (KLM flies from 15 regional airports in the UK to its Amsterdam hub), the airline launched a local ad campaign that humorously highlights the perils of driving long distances to catch a flight.

‘Why did we ask your brother?’ sees a family of holidaymakers driven to the brink – quite literally – by their hapless relative who struggles to get them to the airport on time.

As James Rawlings, creative director of production company Hoot Comedy Hoot Comedy, commented on the campaign:

The fact that KLM offer services from 15 cities in the UK, forced us to look at the part of the journey that’s now no longer relevant: that long, unpredictable and often stressful journey to the airport. And what if you throw in an unreliable relation to help get you there? This was an exercise in bringing to the screen all those little peculiarly irritating moments we’ve all experienced when embarking on an international journey.

Besides the online version (which only has generated 1,500 views so far), the commercial is also shown on regional television in areas with local airports that KLM flies from.

The objective of this campaign is to support our commercial strategy of promoting regional airports to fly the world. This advert is very specific to our UK audience,

said Djamila Pethen, marketing manager UK for KLM.