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Air France x Boeing - AF Family
Air France x Boeing - AF Family
To celebrate the 80th anniversary of Air France, the airline together with Boeing organized a global photo competition dubbed ‘Air France Family’ which is based on the idea that “We all have a story.”
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Says Air France,
Throughout the summer (8 July to 31 August) anyone can upload photo souvenirs of their travel experiences – such as encounters with friends and loved ones, reunions, trips to discover new countries – to the AF Family microsite and each photo had to be accompanied by a short description. More on the campaign in this video.
Submissions so far include many images of first trips, selfies, and vintage images and the photos will progressively make up a visual collage of individual stories, which will subsequently be used to create a video intended for online publication on the company’s website, Facebook, Twitter and YouTube sites and onboard Air France’s long-haul fleet. T
he winners will be selected by a jury made up media personalities Claire Chazal (French TV journalist), Pedro Winter (French DJ) and Jonone (US graffiti artist) along with two Air France and Boeing representatives. Besides the public prize of four long-haul tickets for the photo that has generated the most ‘likes’, participants can win three pairs of two long-haul tickets and a VIP tour of the Boeing factory in Seattle.