China Airlines - Experience Tour

China Airlines - Experience Tour

Inviting people on the streets to experience an airline’s new products and service themselves has been an experiential marketing tactic deployed by an increasing number of airlines. Earlier examples include Delta’s ’Flight Therapy’ pop-up space in downtown Tokyo, and JAL installing its new seats in various cafes around the city.

In California, Air New Zealand recently toured the state with its ‘London Ready’ truck, while JetBlue created ‘The Mint Room’ in LA (both featured in the July 2014 edition of this report).

Now China Airlines has put its new seats – to be featured on its upcoming Boeing 777- 300ER – on a truck that is currently driving around Taiwan. Inside the truck are China Airlines’ new Business Class suite, Premium Economy seat and its Economy ‘Family Couch’, and China Airlines flight attendants are alongside to showcase and introduce the various seat features to those trying out the seats.

Other elements of the new cabin are also mimicked on the truck, such as mood-lighting and the persimmon grain texture of the cabin walls. Because of the high temperatures in Taiwan, fans are placed next to each seat and ice cream is given out to the public.

Visitors have the chance to win prizes such as free tickets and B777-300ER models by playing a slot machine installed on the truck. By checking-in and posting pictures of the event on Facebook, they can also earn gifts.

The China Airlines brand truck is touring major districts in Taipei, Hsinchu, Tainan, and Kaohsiung from July 31 to August 24.