Emirates x Airbus - A380 Challenge

Emirates x Airbus - A380 Challenge

To celebrate the delivery of its 50th Airbus A380 aircraft this July, Emirates and Airbus have created a Facebook-based app called the Emirates A380 Challenge . The game invites users to answer questions and upload content to move an A380 along its flight path. Those who manage to reach hidden hotspots along the way will win prizes that include Economy return tickets between Dubai and an Emirates A380 destination or a stay at the Jumeirah Zabeel Saray hotel in Dubai.

In order to move the A380 along its path, participants could carry out various actions. Loving the Emirates A380 on Facebook would move the aircraft 10 kilometres, answering questions (15 km), uploading a picture (50 km), while uploading a video would move the aircraft 100 km. When a flight is complete, a new flight begins from one of Emirates’ A380 destinations.

Participants can invite friends to improve their chances of winning and the Facebook app also featured information about Emirates offers, the airline’s A380 destinations and notifications of recent winners.

A similar campaign was created by British Airways in September 2013, when the airline invited Twitter users to #RaceThePlane in a digital competition to mark the arrival of its Dreamliner fleet. The aim of the campaign was to pit a virtual ‘Tweetliner’ plane (‘powered’ by tweets) against a real Dreamliner flight from London to Toronto.

Participants in the campaign had to tweet or retweet a message with #RaceThePlane in a 7.5 hour window (the actual flying time of the flight) in order to win one of five ticket pairs to Toronto. The more tweets mentioning the hashtag, the faster the virtual plane flew.