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Singapore Airlines - #CelebrateSG50
Singapore Airlines - #CelebrateSG50
As Singapore’s flagship carrier, it’s only natural that Singapore Airlines has spent much of this year creating special events, promotions, product launches and marketing campaigns focused around the country’s SG50 (50th years of independence) celebrations.
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One such campaign was executed in collaboration with social media engagement firm Your Social . It invited European residents to share on social media why Singapore is a place they want to visit in 2015, using the hashtag #celebrateSG50.
Respondents with the most inspiring posts and a number of social media influencers were then invited by the airline (in each case a surprise was organized with “golden tickets” presented by flight attendants) to fly to Singapore, stay at the Grand Park Orchard hotel, and enjoy a full itinerary of exciting cultural activities.
A camera crew travelled along with the contest winners, capturing how they felt about the experience and creating a short documentary of their many adventures.
#celebrateSG50 was one of many SIA initiatives designed to attract passengers and bolster tourism to Singapore. A special SG50 livery painted on two A380s, for example, prompted plane-spotters to post plenty of photos and videos online, and there was an art contest called “Celebrating SG50 with SIA: Growing the Nation” for people of all ages.
Singapore Airlines also used SG50 as a platform for the widely-publicized introduction of a new Premium Economy class, as well as a series of collectible SG50 amenity kits.
