KLM - Delft Blue Tiles Safety Video

KLM - Delft Blue Tiles Safety Video

KLM has set a new standard for the inflight safety video, calling attention to the importance it places on the details of flight safety while highlighting its Dutch heritage, as reflected in Delft Blue craftsmanship.

With a series of over 1000 tiles, handpainted by Delft Blue artisans—each representing a single frame in the film— and a stop-motion video animation technique, KLM brings its safety instructions to life. “We cherish the craftsmanship of this Dutch art because every detail is painted with care. At KLM we conduct our safety process with the very same eye for detail,” explains KLM.

The airline documented the making of the safety video on YouTube and a dedicated microsite . The ‘making-of’ video has been popular, accruing nearly 280 thousand views since its debut on October 16—that’s three and a half times the number of views of the safety video (nearly 80,000) at the time of this report.

Delft Blue is rooted in Dutch national heritage. Delftware has a rich and long history dating back to the early 1600s when the Dutch East India Company (VOC) ships brought back large quantities of porcelain from China which became popular among affluent families and European Royals. When conflicts cut-off further imports, a craft industry developed in Delft to meet demand.

KLM has long featured Delft Blue as part of its brand, giving every World Business Class passenger a collectible miniature Delftware Dutch house as part of intercontinental service since the 1950s. It has recently introduced a ‘Tasty Blue’ in-flight meal service, featuring Delft Blue details or Delftware elements in food service products.