JetBlue x Amazon - Pop Up Cinema

JetBlue x Amazon - Pop Up Cinema

Pop-Up campaigns just got a whole lot more entertaining.

To celebrate the launch of their new inflight Wi-Fi enabled streaming content partnership, JetBlue and Amazon delivered Prime entertainment to travellers at Terminal 5 of New York’s JFK airport— inside a theatre designed to look like giant Amazon signature shipping box.

The special-delivery ’Amazon on JetBlue’ theatre let travellers enjoy Amazon’s original programming releases as they waited for their flight. In a dedicated section of the pop-up theatre, kids could play with Amazon’s Kindle devices and watch Amazon’s exclusive ‘Tumble Leaf’ series.

We’re looking at how to bring the streaming experience to the ground and bring a tactile experience to what the next generation of movie theatres will look like, that’s the kind of experience that we want to create,

said Anna McEntee, JetBlue’s manager of onboard content about the special interactive display.

Once onboard, JetBlue passengers who have signed up for Amazon’s USD99-peryear Prime membership can use JetBlue’s free Fly-Fi high speed internet connections to stream Amazon TV shows and movies on their personal electronic devices at no extra cost. Non-subscribers can sign up for a 30-day free trial inflight.

Amazon also offers JetBlue passengers selections from its music streaming service and access to the collection of apps and eBooks available on Amazon’s online stores.

Virgin American announced a similar content streaming partnership with Netflix in September, which is also supported by ViaSat’s high-speed in-flight Wi-Fi connection.