Qatar Airways - Going Places Together

Qatar Airways - Going Places Together

After running its ‘World’s 5-Star Airline’ campaign for 18 years, Qatar Airways has launched a new global brand campaign “Going Places Together” [video] . The campaign focuses on the travel lifestyle and on the airline as an ideal connector for the world. While Gulf competitors have recently launched campaigns featuring Nicole Kidman and Jennifer Aniston, Qatar Airways has shunned celebrities in its new promotions, making its customers the stars of the show instead.

Featuring sites and a host of activities travellers can enjoy at key Qatar Airways destinations, the 60-second TV spot features a voice-over encouraging travellers to explore the places they have always dreamed of visiting.

“Go to that famous city; the one you always see in the movies,” the narrator says against a backdrop of New York. “Hop on another plane and go someplace else,” he continues as we see highlights of Barcelona—where FC Barcelona players make cameo appearances—Paris, Doha, and Shanghai. The commercial ends with the question: “Where do you want to go?”

Accompanying digital, print and OOH campaigns expand on the “Going Places Together” theme, including the heartwarming image of a young girl and her teddy bear holding hands with a Qatar Airways flight attendant as they transit through Doha.

The video of the commercial has had over 2 million views on YouTube.

And Qatar Airways hasn’t left celebrities out of its promotions entirely. Its latest in-flight safety video —viewed over 9 million times so far—was filmed at Camp Nou and features FC Barcelona’s top football stars.