Southwest x Visa - Hidden #FeesDontFly Day

Southwest x Visa - Hidden #FeesDontFly Day

Southwest Airlines added an extra layer of goodness to its current ‘Transfarency’ campaign by reimbursing the fees paid by some flyers who complained about other carriers on social media.

During its #FeesDontFly Day this December—just in time for Christmas— Southwest gave some travellers Visa gift cards in the amount of fees they paid to other carriers, along with roundtrip tickets to fly on Southwest.

As other carriers tack on outlandish surcharges for what should be considered a normal part of traveling, we reminded folks there’s a better, friendlier option,

said Bob Jordan, Executive Vice President and Chief Commercial Officer at Southwest Airlines.

Southwest replied to complainer’s messages with animated GIFs , and some of the GIFs were directly addressed to the individual, listing their social tag.

The airline also surprised a handful of travellers at the baggage claim at Dallas Love Field airport with Visa cards covering the baggage fees they paid to other carriers on the flight in. Southwest released a video of the event on YouTube.

“Thoroughly impressed by Southwest Airlines—gift card, flight voucher— customer service holiday win!!” said one flyer on Twitter who received a Southwest “ouch pouch” with a Visa card for her fees and a round-trip ticket on Southwest.

While the fee reimbursements and free tickets portion of the #FeesDontFly campaign lasted one day, the hashtag created a stir on social media and continues to generate conversation.