Air New Zealand - #SandmanSelfie

Air New Zealand - #SandmanSelfie

Over several days in frosty December, the Air New Zealand #SandmanSelfie tour helped city-slickers in cool climates “picture” themselves on a relaxing beach in New Zealand, where summer is now in full swing.

The effort ran from December 10th to 16th and invited consumers in three North American cities on the Air New Zealand route network to enjoy elements of the Kiwi summer, while learning about the airline’s inflight services and getting a chance to win free non-stop tickets to Auckland.

In Toronto’s busy Yonge-Dundas Square on December 10th, holiday shoppers and commuters visited an Air New Zealand kiosk where they dipped their toes in real sand and sipped on New Zealand’s favorite style of coffee. In Chicago’s Wrigley Square on December 12th and 13th, passers-by could pop into the Air New Zealand kiosk to taste some Kiwi cuisine and test Air New Zealand’s popular Economy Skycouch . The final stop on the tour in Houston featured a choir singing Christmas songs and fell just one day after Air New Zealand’s non-stop service from Auckland to Houston’s George Bush Intercontinental Airport was inaugurated.

To enter the free ticket competition, fans who visited the #SandmanSelfie locations were encouraged to take a selfie with Sandman (a snowman made of sand, sporting Air New Zealand purple) and post them to Instagram using the #SandmanSelfie and #AirNZ hashtags. This fun surprise resulted in tons of great exposure for Air New Zealand and more than 1,000 #SandmanSelfie pictures uploaded to Instagram.