Air Asia - Fly Smarter

Air Asia - Fly Smarter

Fans of budget-conscious travel will surely get a kick out of Air Asia’s new “Fly Smarter” campaign. Geared towards the carrier’s increasingly important passenger base in Australia and New Zealand, the spots highlight the often comical lengths that Air Asia goes to keep ticket costs down for their passengers on long-haul flights.

Timed to coincide with Air Asia’s ninth year of flying to Australia, the spots have a fun, cheeky appeal that is sure to win the carrier fans down under and beyond on watchability and charm alone. Focusing on a handful of Air Asia’s key cost saving efforts – like using lighter tablet-style IFE instead of bulkier pre-installed systems to save on fuel costs and the fact that the carrier doesn’t pass out peanuts and other unnecessary snacks or even hot towels – all of which are geared towards passing the savings back to their passengers, the most popular clip has already been viewed 182,000 times on YouTube.

Recently voted the World’s Best Low Cost Airline for an unprecedented eighth year in a row by Skytrax (which bases their awards on passenger satisfaction surveys from around the globe) Air Asia’s costsaving measures have obviously struck a chord with their passengers. And judging by the glowing write-ups and comments the campaign has received online on sites like We Love House Sitting , ETB Travel News and on the carrier’s popular Facebook , Air Asia is definitely flying high again with this one too.