British Airways-Glam Paper Clothing

BRITISH AIRWAYS - GLAM PAPER CLOTHING

When most people hear the words “paper clothing” they think of hospital gowns, scrubs, workplace aprons and maybe even quaint challenges for young design students.

So it was somewhat surprising that an airline as posh as British Airways would chose the paper clothing route when promoting their new, year-round flights to Milan, Italy.

Of course, when the carrier announced that the woman wearing the paper dress in question would be none other than 5’9” fashion model/designer/up-andcoming actress, Suki Waterhouse, things suddenly made a lot more sense.

Designed by white hot UK designer, Zoe Bradley, who has worked with fashion icons like Christian Louboutin and the late Alexander McQueen, the dress was modelled after the British Airways logo and took Bradley and her team more than 100 hours to create.

Featuring beautifully stitched paper in bright red, white and blue, Waterhouse’s eye-catching dress also came with a stunning red feather hat crafted from actual airline passenger tickets.

Not to be outdone, Waterhouse unveiled the paper masterpiece in high style in front of Milan’s world-famous Cathedral in Duomo Square flanked by real-life British Airways pilots and crew.

Later in the day, Waterhouse and company were joined by legendary male model David Gandy, who arrived in a sleek, vintage Jaguar with a fetching female British Airways pilot in tow.

Speaking to the many similarities between European fashion world capitals like London and Milan, Gandy streaked

through the streets in his sports car before stopping to pose for photographs with BA crew members in front of such touristfriendly locales as the Porta Semoione’s breathtaking Arco della Pace.

Highlighting the best that London and Milan have to offer and the fact that British Airways is now uniquely situated to fly passengers back and forth between the two cities, the glitzy photo shoot made headlines worldwide, including glowing write-ups on the DailyMail.com and dishy celebrity gossip sites like YouTube’s Hollywood Everywhere vlog and JustJared.com

KEY TAKE-AWAY

As always, glamour sells. And that goes double when it comes to fashion when beautiful people are paired with beautiful products.

So, expect British Airways star-studded photo shoot/marketing campaign to be the gift that keeps on giving on the internet as photos of Waterhouse in that dress and Gandy in that car are shared and liked across social media for weeks and months to come. Simply put, this one looks to be a fashion-friendly home run for all involved.