Airline Marketing Benchmark Report-April 2017

Page 7

BRITISH AIRWAYS GLAM PAPER CLOTHING

When most people hear the words “paper clothing� they think of hospital gowns, scrubs, workplace aprons and maybe even quaint challenges for young design students. So it was somewhat surprising that an airline as posh as British Airways would chose the paper clothing route when promoting their new, year-round flights to Milan, Italy.

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