BRITISH AIRWAYS AND AMERICAN AIRLINES BRITISH FAMOUS
Proving the effectiveness of both international partnerships and the use of humour in advertising British Airways, American Airlines and VisitBritain, the official tourism website of Great Britain, have teamed up to spend $3.7 Million in a very funny year-long campaign entitled “British Famous”
vacation and of course to fly with either British Airways or American Airlines.
Headlined by popular, U.K.-based, cult comedienne, Diane Morgan - who is probably best know for her dimwitted Philomena Cunk character on BBC2 TV the campaign highlights Morgan’s efforts to become famous in America, by doing The aim of the campaign is to encourage things she thinks Americans will like. more Americans to travel to the U.K on
10
